The Women’s Premier League has expanded its commercial roster for the 2026 and 2027 seasons, with the Board of Control for Cricket in India (BCCI) announcing new partnerships collectively worth INR 48 crore. 

The additions reinforce the league’s growing pull with major Indian and global brands.

ChatGPT and Kingfisher Packaged Drinking Water come on board as Premier Partners for the next two seasons, a move that signals one of the WPL’s biggest commercial leaps since launch and underscores the league’s accelerating popularity.

Ceat, which has been associated with the WPL since the inaugural season, renews its role as Strategic Time-Out Partner. 

Bisleri joins as the Beverage Partner, expanding the league’s portfolio of consumer brands with a strong national presence.

The BCCI notes that the latest agreements strengthen the commercial foundation of what is now the world’s biggest women’s cricket league, reflecting both advertiser confidence and the WPL’s rising cultural footprint.