Sports Marketing

Sports Marketing

13 Jan 2025 11:27 AM

Puma appoints PV Sindhu as brand ambassador

A teaser campaign which saw Puma rebranded as PVMA was rolled out ahead of the announcement.

07 Jan 2025 5:12 PM

Tag Heuer to be F1's official timekeeper for the 2025 season

Replaces Rolex, who held the association from 2013.

An IPL match from the first season of the tournament. Picture courtesy: Wikipedia

02 Jan 2025 2:00 PM

IPL, Indian general election make it to top 10 most-viewed articles globally on Wikipedia

The IPL was the most-viewed sports article ahead of the Paris Olympics and UEFA Euro 2024.

28 Dec 2024 1:17 PM

Puma page on X responds to Sanjay Manjrekar tweet about brand ambassador Nitish Kumar Reddy

The tweet was in response to former Indian cricketer asking for Reddy to be dropped from the team.

24 Dec 2024 10:05 AM

Mihir Mukadam joins DreamSetGo

His last full-time stint was with Wellness Forever, where he was head-marketing.

Ashwin has been a popular choice for brands running campaigns in South India

18 Dec 2024 12:35 PM

Ravichandran Ashwin retires: 10 ads featuring India's ace off-spinner

The cricketer announced his retirement after the third Test match during the ongoing India-Australia Test series.

Jasprit Bumrah at the press conference

18 Dec 2024 11:05 AM

Sundar Pichai, Elon Musk respond to Jasprit Bumrah's 'Google it' comment

The Indian fast bowler was asked about his assessment of India's batting during the ongoing India-Australia Test match.

16 Dec 2024 12:02 AM

England footballer Kyle Walker calls for Meta to take action to end online abuse

The footballer received threats online after a recent match performance.

Mahela Jayawardene (centre) along with Lauritz Knudsen's leadership team

12 Dec 2024 5:17 PM

Lauritz Knudsen Electrical & Automation to be Mumbai Indians' principal partner

Deal sees the brand appear on the front of the jersey from the 2025 season onwards.

10 Dec 2024 10:56 AM

Daniel Dsouza joins DreamSetGo as co-founder

Dsouza moves from SOTC, where he was president and country head for its leisure holidays portfolio.

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