Nothing has announced its partnership with Royal Challengers Bengaluru (RCB) as the Title Sponsor for Season 2026.

As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season. 

The collaboration comes on the back of RCB’s victory as Champions of 2025, and builds on Nothing’s association with the team in the previous season.

Akis Evangelidis, co-founder and India president, Nothing, said, “RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”

Rajesh Menon, chief operating officer, RCB, added, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”