F1 Academy has announced a new partnership with Sephora ahead of the 2026 season, naming the beauty retailer as an official partner and the series’ official beauty retail partner.

The agreement reflects the shared ambition of both organisations to elevate and support female talent on the world stage while encouraging young women to pursue their ambitions and express their individuality with confidence.

Sephora aims to bring its brand experience to new global audiences through immersive glam bars and fan activations at select races. 

The partnership also extends to the F1 Paddock Club, where Sephora’s Glam Bars will be available to guests at 18 Grands Prix across the 2026 season.

Sephora will also sponsor a new end-of-year drivers’ celebration that highlights progress and performance across the season. The event, a first for the series, reflects the brand’s focus on collective success and celebration.

As part of the partnership, Sephora will support Spanish driver Natalia Granada, who joins the 2026 F1 Academy grid for her rookie season. Granada will compete in the ‘Sephora operated by Prema Racing’ car, featuring a livery inspired by the brand’s signature black-and-white stripes with bold red accents.

Spanish driver Natalia Granada in the brand’s signature black-and-white stripes with bold red accents

Susie Wolff, managing director, F1 Academy, said, “Sephora is an iconic global brand with a passionate community across markets worldwide, championing individuality and confidence. Joining forces with them is incredibly powerful. This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport.”

Emily Prazer, chief commercial officer, Formula 1, added, “We are delighted to add Sephora as a partner for both F1 Academy and F1 Paddock Club. They are a brand that authentically speaks to a diverse audience, challenges perceptions and unites people all around the world. By integrating their glam bars into the Paddock Club, we will enhance the overall hospitality experience and continue to set new standards for guest engagement.”

Deborah Yeh, global chief marketing officer, Sephora, said, “We are thrilled to become the official beauty retail partner of F1 Academy, supporting their commitment to women’s empowerment worldwide. This collaboration will give us an incredible opportunity to engage with audiences from Shanghai to Austin, bringing our unique brand experience to fans while supporting the dreams of these athletes. We look forward to celebrating the synergy between sports and beauty and continuing to champion our shared values throughout the various races.”