The fifth and final day of the Cannes Lions International Festival of Creativity is here.

The fifth day is usually quiet, so expect fewer updates from the team today. But we do have some hopes in terms of adding to the metal tally as the Film Lions winners will be announced later today. Go Enormous and Fundamental!

The day started with a smashing session from the unapologetic Cindy Gallop, founder, MakeLoveNotPorn. She spoke about her career learnings, shared advice, and also stated how she was lucky enough that she wasn't sexually harassed at an agency to an extent that she had to leave it. Read more from the session here.

Elsewhere, Tejali Shete, founder and CCO, Roll Dot Agency (UK and India), shared her experience of being on the shortlisting jury for the 'Outdoor Lions'. She believes Indian agencies need the courage to back sharp ideas and the rigour to make sure that the idea has a business result attached to it, not as an afterthought, but as the brief.