TCM Sports Management has appointed Shveta Mehra as head - sponsorship sales for its cricket business. 

Mehra moves from Procam International, where she was vice president - business development, sponsorship sales and revenue management.

She informed Manifest about the development and has also updated her LinkedIn profile. 

With this development, the sports management company aims to strengthen its commercial leadership amid an expanding portfolio of international, domestic and franchise cricket properties.

In her new role, Mehra will oversee sponsorship sales across TCM’s cricket portfolio, working with brands to unlock commercial opportunities spanning international tournaments, domestic competitions and emerging cricket properties.

In a career spanning over three decades, she has also worked with Glassbox and ESPN Software India, among others.