Sports

Sania Mirza

12 Sep 2025 10:49 AM

Sania Mirza joins Boldfit as brand ambassador and investor

She will be promoting Boldfit's tennis and pickleball range.
Pankaj Nagpure, Vijay Pusdekar, Leander Paes, Shri Guruji, Amit Gandhi and Sachin Naxane during the launch event of GS Delhi Aces in TPL by Guru Samruddhi House of Investments in Dubai.

11 Sep 2025 11:48 AM

Guru Samruddhi acquires GS Delhi Aces in Tennis Premier League

Leander Paes joins as brand ambassador as the franchise makes its international debut in Dubai.
For its India foray, the global sportswear brand has partnered with BombayDC to design its digital store, blending heritage with innovation for Indian fans.

04 Sep 2025 12:05 AM

Lotto makes its digital debut in India

The brand has signed cricketer Yuvraj Singh as its face, aiming to inspire athletes and fans across the country.
Mohammed Siraj

03 Sep 2025 11:45 PM

Skechers signs Mohammed Siraj

He joins the Skechers roster alongside Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia.
From left: Sanjog Gupta (ICC), Mithali Raj (former Indian cricketer) and Shekar Khosla

29 Aug 2025 12:58 PM

Google partners with ICC for women's cricket

The announcement comes ahead of the ODI World Cup which will be held in India in September and October 2025.
The deal, which runs from the 2025/26 season through 2028/29, gives FanCode exclusive TV and digital rights.

28 Aug 2025 6:33 PM

FanCode bags four-year exclusive broadcast rights for Saudi football in South Asia

Aims to expand its football portfolio with the ROSHN Saudi League, Super Cup and Kings Cup.
From left: Lando Norris, Raja Rajamannar, Zak Brown and Oscar Piastri

28 Aug 2025 8:56 AM

Mastercard bags McLaren Racing team's naming rights

The partnership kicks off in 2026.
Divyanshu Singh

26 Aug 2025 10:35 AM

JSW elevates Divyanshu Singh

He takes over from Mustafa Ghouse who has moved on to start Centre Court Capital.
Novak Djokovic unveiling the collection

26 Aug 2025 10:33 AM

Lacoste celebrates Novak Djokovic's GOAT status with logo change

The special edition collection was launched ahead of the US Open.
Picture courtesy: BCCI.tv

24 Aug 2025 8:27 PM

Dream11 ends jersey sponsorship of team India

The development comes after 'The Promotion and Regulation of Online Gaming Bill' was passed last week.

Latest Stories

Suhayl Limbada

21 Apr 2026 1:36 PM

Suhayl Limbada moves to KFC India
The appointment follows recent work by Glassbox with Ageas Federal, as it continues to build its portfolio across brands including McDonald's, Tata Motors, JioThings and Star Health.

21 Apr 2026 12:02 PM

Gokul Agro assigns Glassbox for its integrated brand and growth duties
John Ternus (left) and Tim Cook

21 Apr 2026 11:11 AM

Apple names John Ternus as CEO, Tim Cook to step down after 15-year run
Aalap Desai

21 Apr 2026 11:05 AM

Unpopular opinion: Gen Z makes advertising easier

Most Read

Puneeth Bekal (left) and Carol Goyal

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?
Standing left to right: Madan Mohare, Josephine Patwal, Sharat Kuttikat. Sitting left to right: Ravi Shankar, Binitha Shajesh, Shajesh Menon and Arindam Roychowdhury.

14 Apr 2026 9:03 AM

Meet Younion, the agency operating in 2030, while the world is in 2026
Clockwise from bottom left: Artsmith, team Kinnect, team Hyundai, and team Ways on stage

12 Apr 2026 11:29 AM

Manifest Play Awards 2026: Winners announced
Cyrus Broacha

09 Apr 2026 10:08 AM

‘More than cricket, sycophancy is the number one game in the country'

Subscribe

* indicates required