Sports Marketing

06 Aug 2024 11:33 AM

Is India entering a new sporting era?

In the August edition of Manifest, we explore the growing space of non-cricket sports, the value of male-to-female sponsorships and more...

06 Aug 2024 10:04 AM

Manasi's blog: On our way to coming of age as a sporting nation but...

After several near misses at this year's Paris Olympics, the author states how India must realise the road to success is hard.

Picture courtesy: weareteamindia on Instagram

01 Aug 2024 1:55 PM

Raahil’s blog: Manu Bhaker and the ROI of an Olympic medal

As Bhaker shot her way to two Bronze wins in Paris, her management firm got 40 brands interested in signing her on.

Screenshot from Lemonn's ongoing campaign

31 Jul 2024 7:12 PM

Lemonn is associate gold partner for the India vs Sri Lanka ODI series

Lemonn will have an on-ground presence, recognising and rewarding the winning captain during each match as part of this collaboration.

Outdoor hoardings wishing team India good luck

30 Jul 2024 8:05 PM

IOA and Mera Hoardings partner for OOH

Mera Hoardings had previously partnered with the IOA for the Tokyo Olympics.

Abhinav Bindra during the Olympic Torch Relay in Paris

26 Jul 2024 9:55 AM

'We will better our performance from Tokyo': Abhinav Bindra

In conversation with Manifest, India's first individual Olympic Gold winner, spoke about cricket, expectations from Paris and more...

26 Jul 2024 9:27 AM

Amazon Prime Video and the NBA announce 11-year global media rights agreement

The deal, which includes the Indian market, will see Prime Video channels become the strategic partner and third-party digital distributor.

From left: Deke Smith, Preity Zinta, Shubman Gill and Mark Sellar.

25 Jul 2024 11:49 AM

Drive Fitt partners with Preity Zinta and Shubman Gill to expand to India

The fitness and cricket fusioned gym facility aims to expand to 300 locations across India in three years.

25 Jul 2024 10:42 AM

Is brand Rohit closing the gap on brand Virat post World Cup win?

With speculation surrounding Virat's impending move to London and the duo retiring from T20 cricket, will this hurt their brand value?

23 Jul 2024 12:46 PM

Urban Indians to rely on social media updates for Paris Olympics: YouGov

In terms of viewing the Games, television is the top option.

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LG Ad Solutions renews global partnership with Magnite

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