Sports

Influencer spends on the IPL has reached INR 700 crore.

01 Jul 2026 10:49 AM

How brands got it wrong with the use of influencers during IPL 2026

We analyse how 57% of the INR 700 crore spent on influencer marketing during the tournament generated engagement of only 2.3%.
Adam Bullock (left) and Rob Johnson

25 Jun 2026 6:43 PM

Cannes Lions 2026: How 'The Hundred' is trying to rewrite 200 years of cricket tradition

Rob Johnson, managing director - audiences, ECB, and Adam Bullock, co-founder, The Multiple Agency, bring out the story of the Hundred.
Parvin Dabas and Preeti Jhangiani

25 Jun 2026 3:37 PM

Cannes Lions 2026: 'Leave the heels behind' - Preeti Jhangiani

The actor and co-founder of the Pro Panja League shares her first Cannes experience along with advice for first timers.
Manoj Juneja

25 Jun 2026 2:09 PM

Metro Brands appoints Manoj Juneja

He moves from Crocs, where he was country manager. 
From left: Naomi Schiff, Tanuj Kapilashrami, Jayathma Wickramanayake, Lisa O'Keefe, Kate Theobald, and Susie Wolff

25 Jun 2026 3:09 AM

Cannes Lions 2026: ‘We try assuming what's best for girls without directly asking them what matters'

A panel on day three of the festival discussed how awareness campaigns often fail to create lasting change for women and girls in sport.
The events are scheduled to take place during the second half of 2026.

24 Jun 2026 2:15 PM

Bien-être Consulting wins mandates across cricket, tennis, volleyball and korfball properties

Mandates span KPL, GCSAC, Game Changers Falcons and Ayodhya Superkings, featuring AB de Villiers, Daniil Medvedev and Nick Kyrgios.
From left: Maria Sharapova, Jessica Stacey, Susie Wolff, Marissa Dacay

23 Jun 2026 10:34 PM

Cannes Lions 2026: ‘There are no straight lines to the top for women athletes'

A panel at the Sports Beach explored how female athletes are navigating performance, personal branding and leadership.
West Indies cricketer Afy Fletcher, who returned to international cricket after giving birth in 2021, said the guidelines would help more players return to the sport after pregnancy.

22 Jun 2026 6:10 PM

ICC launches return-to-play post-pregnancy guidelines for female cricketers

Aims to support players, boards, medical professionals and coaches in managing a safe return to cricket after childbirth.
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge

The sports beach opened with a panel discussing how the sports fan journey extends beyond the final whistle.
The creative concept imagines what the tournament could look like through a distinctly Kerala lens.

11 Jun 2026 1:56 PM

Emurge and Popkon give World Cup jerseys a Kerala twist for FIFA 2026

The concept blends Kerala's culture with iconic World Cup football nations.
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