Sports

The brand's ‘Thand Rakh' philosophy has long been part of the sport's high-pressure moments, and the partnership aims to build naturally on that legacy.

28 Nov 2025 4:21 PM

Sprite teams up with Lucknow Super Giants

The beverage brand aims to lean into Uttar Pradesh's cricket culture to deepen its Gen Z connect.
All the deals for the 2026 and 2027 editions of the tournament

27 Nov 2025 10:47 AM

Women's Premier League adds new commercial partners

ChatGPT, Kingfisher and Bisleri join as BCCI signs INR 48 crore in new deals, boosting the commercial strength of the WPL.
From left: Rohit Sharma, Jay Shah, Surya Kumar Yadav, Harmanpreet Kaur and Sanjog Gupta

26 Nov 2025 10:54 AM

ICC releases Men's T20 World Cup fixtures, appoints Rohit Sharma as brand ambassador

The tournament kicks off on 7 February, with the final to be held in Ahmedabad or Colombo on 8 March.
Nikhil Sachdev

25 Nov 2025 11:16 AM

Sports has an emotional attachment for a lot of people: Nikhil Sachdev

PadelPark's co-founder on professionalising India's newest racquet sport and why the McDonald's tie-up could accelerate its next decade.
The Indian team celebrating Diwali at a dinner organised by DY Patil Stadium

10 Nov 2025 1:08 AM

'The team had a real shot at history, and we wanted fans to feel like they were part of that story'

DY Patil's Vrundan Jadhav, along with W.A.Y.S.'s Sagar Mehta and Radhika Varma, chat about the stadium's campaign during the ODI World Cup.
RCB's male team won its first IPL championship earlier this year

06 Nov 2025 12:02 PM

United Spirits to sell RCB

Aims to strengthen its 'core alcobev' business in the country.
Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top

The author applauds brands that partnered with women cricketers before the frenzy of the ongoing World Cup.
It will be played over 80 overs, two innings of 20 overs each, with scores carried forward across innings like Test cricket.

16 Oct 2025 5:16 PM

One One Six Network announces launch of Test Twenty

AB de Villiers, Sir Clive Lloyd, Matthew Hayden, and Harbhajan Singh are part of the advisory board. 
Rohit Pothpode

15 Oct 2025 11:17 AM

Rohit Potphode joins Dentsu India

He moves from Global e-Cricket Premier League, where he was CEO and league commissioner.
The venture's vision goes beyond transactional representation, focusing instead on building long-term, purpose-driven athlete brands that resonate globally.

13 Oct 2025 2:22 PM

Cornerstone and Meraki launch ‘Cornerstone Meraki Endeavour' to elevate non-cricket sports in India

Aims to redefine athlete representation through purpose-driven storytelling featuring India's leading and emerging sports personalities.

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