Sports

Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top

The author applauds brands that partnered with women cricketers before the frenzy of the ongoing World Cup.
It will be played over 80 overs, two innings of 20 overs each, with scores carried forward across innings like Test cricket.

16 Oct 2025 5:16 PM

One One Six Network announces launch of Test Twenty

AB de Villiers, Sir Clive Lloyd, Matthew Hayden, and Harbhajan Singh are part of the advisory board. 
Rohit Pothpode

15 Oct 2025 11:17 AM

Rohit Potphode joins Dentsu India

He moves from Global e-Cricket Premier League, where he was CEO and league commissioner.
The venture's vision goes beyond transactional representation, focusing instead on building long-term, purpose-driven athlete brands that resonate globally.

13 Oct 2025 2:22 PM

Cornerstone and Meraki launch ‘Cornerstone Meraki Endeavour' to elevate non-cricket sports in India

Aims to redefine athlete representation through purpose-driven storytelling featuring India's leading and emerging sports personalities.
Yosuke Murai will lead the India practice as head of dentsu Sports & Entertainment.

13 Oct 2025 11:43 AM

Dentsu Sports & Entertainment launches in India

Aims to be a dedicated market in the space, following dentsu's announcement of its global Sports & Entertainment expansion at Cannes 2025.
AWS aims to deliver more personalised, in-language content to fans worldwide.

03 Oct 2025 11:07 AM

NBA and AWS team up to redefine basketball with AI-powered fan experiences

The multi-year partnership makes AWS the league's official Cloud and Cloud AI partner.
Heineken 0.0 will roll out exclusive digital content with Siddhant Chaturvedi, Rohan Joshi and Rizwan Bachav, giving fans a front-row seat to the Singapore Grand Prix 2025.

01 Oct 2025 11:05 AM

Heineken 0.0 teams up with FanCode for Formula 1

Aims to bring immersive experiences to Indian audiences, such as Singapore Grand Prix screening, fan park, and watch parties.
To highlight this association, the whiskey brand has rolled out a campaign which comprises an ad film.

17 Sep 2025 11:44 PM

Jim Beam joins forces with Cadillac Formula 1 Team in global multi-year deal

The partnership reflects a shared ambition to broaden Formula 1's reach and welcome new audiences to the sport.
Apollo Tyres is India's new cricket team jersey sponsor

16 Sep 2025 4:30 PM

Apollo Tyres signs on as team India's new jersey sponsor

Will reportedly shell out INR 4.5 crores per game, higher than Dream11's INR 4 crore, under a three-year deal estimated at INR 579 crore.
Sania Mirza

12 Sep 2025 10:49 AM

Sania Mirza joins Boldfit as brand ambassador and investor

She will be promoting Boldfit's tennis and pickleball range.

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