Sports Marketing

Sports

12 Jan 2026 11:04 AM

Opinion: Sport survived VAR - can it survive the AI war?

The author wonders whether brands and fans are ready to play along the AI wave in sport.

Marriott is positioned to accommodate teams, fans and members travelling domestically and internationally for ICC events.

09 Jan 2026 4:34 PM

Marriott Bonvoy named ICC's official accommodation partner through 2029

The multi-year global partnership links the world of cricket with Marriott Bonvoy's travel and experiences platform.

The initiative is part of Manifest's focus on the sports community

09 Jan 2026 11:02 AM

Manifest Play: Sports day to be held on 30 January

Manifest is hosting a chess, padel and pickleball tournament in partnership with PadelPark India, Phoenix HSBC Racquet Club and Havas Play.

Clockwise: Gemma Bonner, Conor Bradley, Virgil Van Dijk, Hugo Ekiteke, Leanne Kiernan, Florian Wirtz and Dominik Szoboszlai

08 Jan 2026 11:23 PM

Tommy Hilfiger enters football world with Liverpool FC partnership

The collaboration spans the men's and women's squads and key backroom staff.

06 Jan 2026 5:16 PM

‘Sports will always get sponsor interest in our country'

Adani Sportsline's Sanjay Adesara chats with us on the sidelines of the team's jersey unveiling ahead of the fourth season of the WPL.

Lotto announces collaboration with tennis icon Sania Mirza

06 Jan 2026 2:07 PM

Sania Mirza returns as Lotto brand ambassador

Mirza joins as chief advisor for women's sports, will focus on building a stronger sense of community and relevance for women.

FanCode will carry more than 50 ATP Tour tournaments every year, including the Nitto ATP Finals, all ATP Masters 1000 events, ATP 500s and ATP 250s.

05 Jan 2026 1:34 PM

FanCode becomes the exclusive home of ATP Tour in India with multi-year rights deal

The deal makes FanCode the exclusive home of men's tennis across the subcontinent until 2028.

PadelPark India aims to shift from being a domestic ecosystem builder to becoming part of the global competitive architecture of padel

30 Dec 2025 10:55 AM

PadelPark makes equity investment in Hexagon Cup Holdings

The investment comes ahead of the tournament being rebranded as the Hexagon World Series.

City Football Group owns seven football clubs globally including Manchester City

26 Dec 2025 5:32 PM

City Football Group divests stake in Mumbai City FC

The group had acquired a 65% stake in the football club in 2019.

From left: Anurag Dahiya, Sanjog Gupta, Tarun Garg, Jay Shah, Imran Khwaja and Virat Khullar

23 Dec 2025 3:23 PM

Hyundai Motor India returns as ICC partner

Becomes 'premier partner' for six major ICC tournaments till the end of 2027.

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