Sports

From left: Naomi Schiff, Tanuj Kapilashrami, Jayathma Wickramanayake, Lisa O'Keefe, Kate Theobald, and Susie Wolff

25 Jun 2026 3:09 AM

Cannes Lions 2026: ‘We try assuming what's best for girls without directly asking them what matters'

A panel on day three of the festival discussed how awareness campaigns often fail to create lasting change for women and girls in sport.
The events are scheduled to take place during the second half of 2026.

24 Jun 2026 2:15 PM

Bien-être Consulting wins mandates across cricket, tennis, volleyball and korfball properties

Mandates span KPL, GCSAC, Game Changers Falcons and Ayodhya Superkings, featuring AB de Villiers, Daniil Medvedev and Nick Kyrgios.
From left: Maria Sharapova, Jessica Stacey, Susie Wolff, Marissa Dacay

23 Jun 2026 10:34 PM

Cannes Lions 2026: ‘There are no straight lines to the top for women athletes'

A panel at the Sports Beach explored how female athletes are navigating performance, personal branding and leadership.
West Indies cricketer Afy Fletcher, who returned to international cricket after giving birth in 2021, said the guidelines would help more players return to the sport after pregnancy.

22 Jun 2026 6:10 PM

ICC launches return-to-play post-pregnancy guidelines for female cricketers

Aims to support players, boards, medical professionals and coaches in managing a safe return to cricket after childbirth.
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge

The sports beach opened with a panel discussing how the sports fan journey extends beyond the final whistle.
The creative concept imagines what the tournament could look like through a distinctly Kerala lens.

11 Jun 2026 1:56 PM

Emurge and Popkon give World Cup jerseys a Kerala twist for FIFA 2026

The concept blends Kerala's culture with iconic World Cup football nations.
Vipin Nambiar (left) and Lloyd Mathias

11 Jun 2026 11:05 AM

Why aren't brands betting bigger on football in India?

Emurge's Vipin Nambiar and Lloyd Mathias debate whether football's commercial potential in India is real or overestimated.
Sony Sports Network logo

05 Jun 2026 3:46 PM

SPNI secures exclusive television and digital rights for the India, Sri Lanka, Afghanistan A series

The agreement allows SPNI to exclusively televise and livestream the matches in India, Bangladesh, Bhutan, Nepal, Maldives and Sri Lanka.
Kia's partnership runs for three years with the TPL

04 Jun 2026 10:42 AM

'Commercial momentum around women's sports is a very positive shift for the industry overall'

Atul Sood, senior vice president, sales and marketing, Kia India, shares why the brand has partnered with the TPL.
The 2026 tournament kicks off on 12 June (IST)

01 Jun 2026 4:37 PM

Zee bags FIFA World Cup broadcasting rights until 2034

The partnership will see Zee bring 39 global football events to India through Unite8 and Zee5.
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