SBI Life Insurance has expanded its partnership with the Paralympic Committee of India (PCI), becoming the principal partner of the Indian contingent for the 2026 para sports season.
As part of the partnership, SBI Life will also serve as the official life insurance partner of the Indian Paralympic contingent competing at the Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi-Nagoya, Japan.
The agreement builds on SBI Life's association with India's para-athletes during the Paris 2024 Paralympic Games.
Through the partnership, the insurer will focus on highlighting the journeys and preparation of Indian para-athletes as they compete at international sporting events.
The Indian contingent is set to participate in the Commonwealth Para Games in Glasgow and the Asian Para Games in Aichi-Nagoya during the 2026 para sports season.
Ravindra Sharma, chief of brand, corporate communication and CSR, SBI Life Insurance, said, "At SBI Life, we believe that confidence is what empowers individuals to pursue their aspirations while staying prepared for life's uncertainties. This belief lies at the heart of our brand philosophy, 'Apne Liye, Apno Ke Liye', and is what makes our association with the Paralympic Committee of India so meaningful. India's para-athletes embody what it truly means to prepare with purpose, remain focused on their goals, and perform with unwavering determination. Their journeys demonstrate that when individuals are supported with the right foundation, they can overcome barriers and achieve extraordinary milestones. As we strengthen our partnership with PCI as the Principal Partner of the Indian Contingent for the 2026 para sports season, we are proud to stand alongside these exceptional athletes as they represent India on the global stage. Beyond supporting sporting excellence, this partnership reflects our larger commitment to enabling confidence, encouraging individuals and families to prepare for the future with assurance, so they can focus on pursuing what matters most."
Devendra Jhajharia, president of the Paralympic Committee of India and a recipient of the Padma Bhushan, Padma Shri, Major Dhyan Chand Khel Ratna and Arjuna Awards, added, "We are delighted to strengthen our partnership with SBI Life as they come on board as the Principal Partner of the Indian contingent for the 2026 para sports season. We are grateful for SBI Life's continued trust in the Paralympic movement, having previously stood with us during the Paris 2024 Paralympic Games, where India achieved a historic milestone of winning 29 medals. Corporate partnerships like these play a vital role in creating an ecosystem where our para-athletes can focus entirely on achieving sporting excellence. SBI Life's unwavering belief in our athletes reflects a shared commitment to empowering them to dream bigger, perform at the highest level, and make the nation proud. As we prepare for the Commonwealth Para Games and the Asian Para Games, we are confident this partnership will inspire our athletes to push boundaries and bring even greater glory to India."

