Sports Marketing

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'

Sania Mirza chats with us about her early days in tennis, Pickleball Open 2025 in Dubai, brand endorsements and more.

The office will also focus on creating more ways to engage directly with fans in the region through events and partnership activities, working closely with the League's longstanding broadcast partner JioStar.

29 Apr 2025 2:33 PM

English Premier League opens its office in India

Based in Mumbai, the new office will build on the League's longstanding work to engage local fans, partners and promote football in India.

The topic for the panel was 'IPL advertising: Impact, evolution and opportunity’ and was conducted on 23 April.

24 Apr 2025 10:49 AM

'FMCG has remained the most consistent spender across five years for IPL'

Through an MRSI webinar, experts shared insights on critical metrics shaping media planning during IPL among other topics.

22 Apr 2025 10:30 AM

CREX signs Harmanpreet Kaur as brand ambassador

Kaur joins Shikhar Dhawan as the new face of the brand.

The IPL team captains at the start of the tournament.

14 Apr 2025 9:42 AM

Top 25% viewers of IPL can recall only six brand partners of the tournament: Report

The CrispInsight-Kadence report added that while 98% have a favourite player, only 37% support a team.

The tournament is taking place from 10-13 April at the Augusta National Golf Club, US.

11 Apr 2025 10:52 AM

FanCode to broadcast Masters

Secures the exclusive TV and digital rights for the tournament.

From left: Thomas Abraham, Deepak Choudhary and C.P. Thomas.

11 Apr 2025 10:40 AM

Eventfaqs acquires majority stake in SportzPower

Intends to reinforce SportzPower’s leadership in India and expand its influence in the growing Middle East sports business ecosystem.

According to the report, emerging sports generated a revenue of INR 2,559 crore.

10 Apr 2025 9:56 AM

Cricket still leading the pack, but monopoly fading: Report

A Havas Play report revealed that 'emerging sports' grew by 24% during 2024.

Havas Play was the title partner for the first edition of Manifest Play.

10 Apr 2025 9:39 AM

Manifest Play: Winners announced

A total of 16 winners and seven runners-up were revealed during the first sports marketing awards hosted by Manifest on 9 April.

08 Apr 2025 11:23 AM

RPL will hasten the progress of the rugby ecosystem: Rahul Bose

We chatted with the president of Rugby India ahead of the first season of the Rugby Premier League.

Latest Stories

08 May 2025 6:18 PM

Taboola elevates Harpreet Singh

Aditya Birla's 'Motherhood On Hold’ campaign.

08 May 2025 6:07 PM

Aditya Birla Capital breaks the silence around delayed motherhood

08 May 2025 4:05 PM

Lux Industries launches Pynk

The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM