Sports

Shveta Mehra (left) and Neha Kandalgaonka

16 Jan 2026 10:48 AM

Emotional connection now matters more than media exposure: Neha Kandalgaonkar

Procam's Shveta Mehra and Neha Kandalgaonkar on the Tata Mumbai Marathon's shift into a cultural, social and commercial engine.
Malaysian AIrlines X Mumbai Indians

14 Jan 2026 4:12 PM

Malaysia Airlines partners with Mumbai Indians

Becomes the associate sponsor and official global airline partner.
Vipin Nambiar

12 Jan 2026 11:04 AM

Opinion: Sport survived VAR - can it survive the AI war?

The author wonders whether brands and fans are ready to play along the AI wave in sport.
Marriott is positioned to accommodate teams, fans and members travelling domestically and internationally for ICC events.

09 Jan 2026 4:34 PM

Marriott Bonvoy named ICC's official accommodation partner through 2029

The multi-year global partnership links the world of cricket with Marriott Bonvoy's travel and experiences platform.
The initiative is part of Manifest's focus on the sports community

09 Jan 2026 11:02 AM

Manifest Play: Sports day to be held on 30 January

Manifest is hosting a chess, padel and pickleball tournament in partnership with PadelPark India, Phoenix HSBC Racquet Club and Havas Play.
Clockwise: Gemma Bonner, Conor Bradley, Virgil Van Dijk, Hugo Ekiteke, Leanne Kiernan, Florian Wirtz and Dominik Szoboszlai

08 Jan 2026 11:23 PM

Tommy Hilfiger enters football world with Liverpool FC partnership

The collaboration spans the men's and women's squads and key backroom staff.
Sanjay Adesara

06 Jan 2026 5:16 PM

‘Sports will always get sponsor interest in our country'

Adani Sportsline's Sanjay Adesara chats with us on the sidelines of the team's jersey unveiling ahead of the fourth season of the WPL.
Lotto announces collaboration with tennis icon Sania Mirza

06 Jan 2026 2:07 PM

Sania Mirza returns as Lotto brand ambassador

Mirza joins as chief advisor for women's sports, will focus on building a stronger sense of community and relevance for women.
FanCode will carry more than 50 ATP Tour tournaments every year, including the Nitto ATP Finals, all ATP Masters 1000 events, ATP 500s and ATP 250s.

05 Jan 2026 1:34 PM

FanCode becomes the exclusive home of ATP Tour in India with multi-year rights deal

The deal makes FanCode the exclusive home of men's tennis across the subcontinent until 2028.
PadelPark India aims to shift from being a domestic ecosystem builder to becoming part of the global competitive architecture of padel

30 Dec 2025 10:55 AM

PadelPark makes equity investment in Hexagon Cup Holdings

The investment comes ahead of the tournament being rebranded as the Hexagon World Series.

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Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline

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