Sports

Along withIndian cricket, the network will also broadcast the Commonwealth Games.

06 Aug 2026 4:07 PM

Sony Sports Network's 'Festival of Sports' to kick off on 15 August

The network will broadcast the Asian Games, Indian cricket and more.
Serie A is home to clubs including AC Milan, Inter Milan and Juventus, and features players such as Lautaro Martínez, Paulo Dybala and Mateo Retegui.

05 Aug 2026 6:23 PM

Z acquires exclusive five-year rights to Serie A, Coppa Italia and Supercoppa Italiana

The Italian football competitions will air on Zee5 and Unite8 Sports from August 22.
Mercedes Benz X Indian Padel Tour

31 Jul 2026 2:41 PM

Mercedes-Benz India partners with Indian Padel Tour

The strategic partnership has been enabled by Fuse India, Omnicom Media's sports and entertainment agency.
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation

Football's governing body says that member associations will decide the proposal and insists 'nobody is selling football'.
Krish Ramineni (left) and Henrich Klaasen

30 Jul 2026 2:55 PM

Fireflies.ai CEO Krish Ramineni invests in ETPL franchise Rotterdam Dockers

Ramineni joins Jonty Rhodes, Faf du Plessis, Heinrich Klaasen and John Abraham as Rotterdam Dockers co-owner.
Jemimah Rodrigues

30 Jul 2026 1:33 PM

F1 Sim Racing India Open appoints Jemimah Rodrigues as brand ambassador

Rodrigues joins cricketer Shreyas Iyer as ambassador for Mumbai Falcons ahead of the nationwide sim racing championship.
RCB retained the IPL title this year

29 Jul 2026 11:32 AM

IPL's business value rises 11.6% to reach USD 20.6 billion: Report

RCB retained its position as the most valuable franchise with a brand value of USD 312 million.
The insurer will partner the Indian contingent for the Commonwealth Para Games and Asian Para Games 2026.

24 Jul 2026 3:03 PM

SBI Life becomes principal partner of Indian contingent for 2026 para-sports season

Will focus on highlighting the journeys and preparation of Indian para-athletes as they compete at international sporting events.
Todd Greenberg (left) and Rajiv Poddar

24 Jul 2026 11:33 AM

BKT extends Big Bash League partnership for three years

The renewed agreement will see BKT as naming rights partner of the Golden Cap awards through the 2028-29 Big Bash season.
Rob Johnson

22 Jul 2026 10:17 AM

‘Want to be shoulder to shoulder with the big cricket tournaments and Wimbledon, NFL, and NBA'

Rob Johnson, managing director - audiences, England and Wales Cricket Board (ECB), chats with us about expansion plans, and how the demand for cricket remains strong in England.

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Dilip Shanghvi

10 Aug 2026 8:52 AM

'In the next few years, many products will come out of India that will globally help patients'
Jishnu Dev Varma

08 Aug 2026 12:11 PM

Advertising must uphold transparency and ethics, and not be misleading: Jishnu Dev Varma
Clockwise from bottom left: Kartik Sharma, Babita Baruah, Tanya and Sam Balsara, Dilip Shanghvi, and Neeraj Roy

08 Aug 2026 11:39 AM

IAA Leadership Awards: Babita Baruah and Kartik Sharma bag top creative and media honours
Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India

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Arun Srinivas

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FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

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FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

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AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
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Cannes Lions 2026: India opens Lions account 

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