Sports

Sony Sports Network's promo for the game

24 Sep 2026 10:29 AM

Sony Sports Network gets India ready for Brazil's visit

Releases promo for India's friendly football game versus Brazil.

The agreement follows Capri Sports' launch of Nova Sports, a grassroots-to-elite football initiative aimed at increasing access to football for girls across India.

22 Sep 2026 2:56 PM

Capri Sports secures 15-year commercial rights partnership for IWL and IWL 2

The partnership with AIFF covers commercial development and marketing for the top two tiers of women's club football in India.

Karan Yadav

21 Sep 2026 11:27 AM

ISL gets new CEO ahead of 2026-27 season

Karan Yadav joins the sports league from JSW Sports.

Gurbaksh Singh

16 Sep 2026 4:01 PM

adidas' Gurbaksh Singh joins Nodwin Gaming

Was senior manager - sports marketing.

Photo by Oscar Nord on Unsplash

09 Sep 2026 10:27 AM

26% of sports fans are unable to find the channel or service that broadcasts an event

The Nielsen report reveals that 85% of sports fans want the TV home screen to display upcoming games.

Campa and SBI Life retain the partnership, while ChatGPT replaces Atomberg

09 Sep 2026 10:10 AM

Campa, ChatGPT and SBI Life partner with BCCI 

The brands are associate partners for India home cricket for two seasons.

Credits: Meta AI

08 Sep 2026 4:14 PM

Wimbledon rules out influencer accreditation for 2027 after US Open backlash

All England Club will not create an influencer accreditation category next year and will confiscate equipment that could disrupt matches.

Turkish Airlines will take over as a sponsor from 1 June 2027

08 Sep 2026 2:29 PM

Turkish Airlines to become Liverpool FC's 'main club partner'

Will replace Standard Chartered on the jersey, as the financial institution transitions to global partner.

The tournament kicks off on 8 September

08 Sep 2026 11:01 AM

Hyundai Motor Company partners with UEFA for the Champions League

The deal runs to the end of the 2030/31 season.

The partnership with Sony Sports Network extends an existing relationship between the two companies that dates back to 2008.

07 Sep 2026 10:44 AM

ITW Universe partners with FanCode, Sony Sports Network

The media sales partnerships begin with the three-match India-Afghanistan series.

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