Sports Marketing

Sports

21 Sep 2026 11:27 AM

ISL gets new CEO ahead of 2026-27 season

Karan Yadav joins the sports league from JSW Sports.

16 Sep 2026 4:01 PM

adidas' Gurbaksh Singh joins Nodwin Gaming

Was senior manager - sports marketing.

Photo by Oscar Nord on Unsplash

09 Sep 2026 10:27 AM

26% of sports fans are unable to find the channel or service that broadcasts an event

The Nielsen report reveals that 85% of sports fans want the TV home screen to display upcoming games.

Campa and SBI Life retain the partnership, while ChatGPT replaces Atomberg

09 Sep 2026 10:10 AM

Campa, ChatGPT and SBI Life partner with BCCI

The brands are associate partners for India home cricket for two seasons.

Credits: Meta AI

08 Sep 2026 4:14 PM

Wimbledon rules out influencer accreditation for 2027 after US Open backlash

All England Club will not create an influencer accreditation category next year and will confiscate equipment that could disrupt matches.

Turkish Airlines will take over as a sponsor from 1 June 2027

08 Sep 2026 2:29 PM

Turkish Airlines to become Liverpool FC's 'main club partner'

Will replace Standard Chartered on the jersey, as the financial institution transitions to global partner.

The tournament kicks off on 8 September

08 Sep 2026 11:01 AM

Hyundai Motor Company partners with UEFA for the Champions League

The deal runs to the end of the 2030/31 season.

The partnership with Sony Sports Network extends an existing relationship between the two companies that dates back to 2008.

07 Sep 2026 10:44 AM

ITW Universe partners with FanCode, Sony Sports Network

The media sales partnerships begin with the three-match India-Afghanistan series.

24 Aug 2026 11:35 AM

Premier League reimagines its iconic anthem with an Indian twist

The reimagined version has been released as an ode to the league's passionate fanbase in India.

The series will be played in Delhi and matches are scheduled for 13, 15 and 17 September.

12 Aug 2026 1:32 PM

FanCode secures exclusive digital rights for India's bilateral T20I series against Afghanistan

The series will be broadcasted live across mobile, web and connected TVs on the FanCode app.

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Abheet Singh Bagga (left) and Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

The studio is designed to allow brands to produce and optimise content across digital and performance channels based on campaign data.

21 Sep 2026 1:26 PM

Dentsu India launches Dentsu Performance Studio for creative-led performance marketing

21 Sep 2026 11:27 AM

ISL gets new CEO ahead of 2026-27 season

Kylian Mbappé (left) and Thierry Henry

21 Sep 2026 11:23 AM

On partners with footballer Kylian Mbappé

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