Sports

Users will also be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode.

17 Dec 2025 9:25 AM

FanCode extends broadcast deal with F1 across South Asia

Signs three-year extension of its current two-year partnership.
Saurabh Sharma

17 Dec 2025 9:19 AM

'People no longer look at celebrities or influencers, they look at what is helping others perform'

We caught up with Asics' director - marketing to discuss the partnership with the Tata Mumbai Marathon, the role of running clubs, and more…
Jyoti Bansal (left) and Rohit Potphode

16 Dec 2025 8:39 AM

'The signal is clear – responsible scale, not just rapid scale'

Dentsu's Rohit Potphode and Tata Power's Jyoti Bansal weigh in on one of digital advertising's fastest-growing revenue streams.
Prachi Narayan (left) and Ramakrishnan R

10 Dec 2025 10:35 AM

'The share of endorsements going to women athletes is still small, but the trajectory is upward'

Manifest studies 2025's big disruptions in advertising, media and marketing.
Abhishek Ganguly (left) and Virat Kohli

09 Dec 2025 10:56 AM

Virat Kohli moves One8 brand to Agilitas Sports

Move comes after Kohli had reportedly refused to sign a commercial contract with RCB which has Puma as its lead jersey sponsor.
The first tournament that could be impacted is the upcoming Men's T20 World Cup 2026

08 Dec 2025 8:45 AM

JioStar to exit media rights deal with ICC two years before deal runs out: Reports

The media company had acquired the 2024-2027 cycle for USD 3 billion.
Dream11 aims to live up to its mission to ‘make every match more exciting'

04 Dec 2025 3:53 PM

Dream11 aims to become 'second-screen sports entertainment platform'

The global platform will focus on building 'richer and more immersive sports experiences'.
The brand's ‘Thand Rakh' philosophy has long been part of the sport's high-pressure moments, and the partnership aims to build naturally on that legacy.

28 Nov 2025 4:21 PM

Sprite teams up with Lucknow Super Giants

The beverage brand aims to lean into Uttar Pradesh's cricket culture to deepen its Gen Z connect.
All the deals for the 2026 and 2027 editions of the tournament

27 Nov 2025 10:47 AM

Women's Premier League adds new commercial partners

ChatGPT, Kingfisher and Bisleri join as BCCI signs INR 48 crore in new deals, boosting the commercial strength of the WPL.
From left: Rohit Sharma, Jay Shah, Surya Kumar Yadav, Harmanpreet Kaur and Sanjog Gupta

26 Nov 2025 10:54 AM

ICC releases Men's T20 World Cup fixtures, appoints Rohit Sharma as brand ambassador

The tournament kicks off on 7 February, with the final to be held in Ahmedabad or Colombo on 8 March.

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