Sports

The insurer will partner the Indian contingent for the Commonwealth Para Games and Asian Para Games 2026.

24 Jul 2026 3:03 PM

SBI Life becomes principal partner of Indian contingent for 2026 para sports season

Will focus on highlighting the journeys and preparation of Indian para-athletes as they compete at international sporting events.
Todd Greenberg (left) and Rajiv Poddar

24 Jul 2026 11:33 AM

BKT extends Big Bash League partnership for three years

The renewed agreement will see BKT as naming rights partner of the Golden Cap awards through the 2028-29 Big Bash season.
Rob Johnson

22 Jul 2026 10:17 AM

‘Want to be shoulder to shoulder with the big cricket tournaments and Wimbledon, NFL, and NBA'

Rob Johnson, managing director - audiences, England and Wales Cricket Board (ECB), chats with us about expansion plans, and how the demand for cricket remains strong in England.
From left to right: Thijs Muller, Tim Nome, Frans Vleggeert, Elias Reinheimer, Teun Verheij and Imre van Leeuwen

21 Jul 2026 10:44 PM

Havas acquires Dutch sports marketing agency SportVibes

Will join Havas Play in the Netherlands, led by managing partners Frans Vleggeert and Imre van Leeuwen.
The sixth edition of The Hundred begins on 21 July with a double-header at The Oval.

21 Jul 2026 8:15 PM

JioStar acquires India broadcast rights for The Hundred 2026

The broadcaster will air all 68 matches across the men's and women's competitions on JioHotstar and Star Sports Network.
Valentino Brodkorb

20 Jul 2026 9:55 AM

‘Brands are not activating the sporting community in the right way'

Valentino Brodkorb believes there is no structural reason why India cannot eventually produce world-class footballers.
Teemu Koski

16 Jul 2026 11:41 AM

Teemu Koski gets a new role at Nodwin Gaming 

Koski joined Nodwin Gaming in August 2025 as chief business officer, MENA.
The Games will be broadcast across the Sony Sports Network channels and streamed live on Sony Liv

16 Jul 2026 10:05 AM

Sony Pictures Networks India bags rights for Commonwealth Games

The 2026 edition of the Games will take place in Glasgow between 23 July to 2 August.   
The tournament will be held between 17 July to 8 August.

13 Jul 2026 9:59 AM

Lanka Premier League to be broadcasted on Star Sports

FanCode had earlier bagged the digital rights for the tournament.
The partnership comes as the LPL continues to strengthen its position among South Asia's leading franchise T20 leagues.

08 Jul 2026 2:47 PM

FanCode bags digital streaming rights for Lanka Premier League 2026 in India

The platform will stream every LPL match from 17 July to 8 August.

Latest Stories

The insurer will partner the Indian contingent for the Commonwealth Para Games and Asian Para Games 2026.

24 Jul 2026 3:03 PM

SBI Life becomes principal partner of Indian contingent for 2026 para sports season
Pond's latest film for its Super Light Gel product

24 Jul 2026 2:41 PM

Pond's lets the boys in on its skincare secret, giving them a ‘Googly Woogly Woosh' glow-up
Todd Greenberg (left) and Rajiv Poddar

24 Jul 2026 11:33 AM

BKT extends Big Bash League partnership for three years
Samsung's Galaxy Watch9 film

24 Jul 2026 11:24 AM

Samsung turns your wrist into a health companion

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