Sports

Ramakrishnan R and Ashok Lalla

04 Nov 2026 10:27 AM

Perspectives: The future of brands in sports - sponsorships or IPs?

Ashok Lalla and Ramakrishnan R debate about the future of sports sponsorships after McDonald's ended its partnership with FIFA.
Harry Kane alongside Jamie Redknapp and Snoop Dogg in a Skechers campaign

28 Oct 2026 11:47 AM

After the Ballon d'Or, a look at Harry Kane's advertising playbook

We pick 10 top campaigns the English striker featured in across his career.
Picture courtesy - LinkedIn

27 Oct 2026 2:53 PM

ICC elevates Prabhakaran Thanraj

Was vice president - commercial and operations.
Abu Dhabi T10 X JioStar

26 Oct 2026 11:56 AM

JioStar secures broadcast rights for Abu Dhabi T10

As per the partnership, all matches will be broadcast live across Star Sports' linear television network and streamed on JioHotstar.
Nike will outfit both teams, their coaches and technical staff, across match play, training and sportswear. 

22 Oct 2026 12:00 PM

Nike and Mumbai Indians enter multi-year partnership beginning in 2027

Replaces Skechers as the official kit partner of the franchise.
Vipul Bandekar

21 Oct 2026 4:49 PM

Vipul Bandekar joins Z

Last full-time stint was with JioStar.
From L-R: Ridhi Kanoria Doongursee, Priti Rathi Gupta, and Jinisha Sharma

21 Oct 2026 2:32 PM

Lxme named title sponsor of Indian Women's League in multi-year deal

The partnership with Capri Sports is the first major sponsorship milestone following the latter's 15-year commitment to Indian women's football.
Robert Godinho

19 Oct 2026 10:57 AM

Robert Godinho joins Spectacom Global

Was founder and director, WhiteBalance, which was acquired by S4Capital in 2019.
Binda Dey

15 Oct 2026 10:58 AM

Advertisers and fans far from any cricketing fatigue: Binda Dey

Knight Riders Sports' group CMO chats with us about the growth of the Knight Riders franchise and the benefits of working with a team owned by SRK.
Abhishek Iyer

13 Oct 2026 1:07 PM

Abhishek Iyer joins India Basketball League

Moves from FanCode, where he was director, brand - marketing.
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Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'
Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro
Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'
Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

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