Sports Marketing

Fans gathered to get a glance of the team bus before it entered the stadium. Picture courtesy: Deccan Herald

06 Jun 2025 10:58 AM

RCB's marketing and revenue head Nikhil Sosale arrested

The Bengaluru police have also detained three members of the event management company, following the stampede at the team's victory event.

03 Jun 2025 11:04 AM

Mayank Dayal moves on from Gujarat Titans

Joins Knight Riders Sports as business head - Los Angeles Knight Riders.

PepsiCo is official partner of Formula 1

29 May 2025 1:50 PM

PepsiCo becomes official partner of Formula 1

The multi-year agreement aims to combine the thrill of motorsport with some of the company's flagship products.

23 May 2025 12:46 AM

Goafest 2025: One doesn’t play for the broadcaster, YouTubers or media – Gautam Gambhir

The coach of the men’s Indian cricket team chats about being overshadowed during the World Cup wins, his equation with Virat Kohli, and more.

Puma India will deliver a 360-degree experience that includes access to expert-led training runs, race-day performance gear, and on-ground support to participants during and after the race.

19 May 2025 5:26 PM

Puma India teams up with NEB Sports

Will be the official sportswear partner for the Mumbai and Bengaluru marathons.

16 May 2025 1:58 PM

Havas Play India's Ramachandran Venkatasubramanian exits

The media agency's sports marketing unit is undergoing a restructuring.

14 May 2025 10:50 AM

'Didn’t play for prize money, brand endorsements or trophies - played for India'

The former world number one in tennis, who has an Olympic Bronze and 20 Grand Slams, was the guest of honour at Manifest Play.

13 May 2025 8:55 AM

IPL to resume on 17 May

The remaining matches of the tournament will be played across six venues.

Pictures from the Barcelona-Real Madrid game (image courtesy LaLigaEN on X)

12 May 2025 9:23 AM

FanCode enters five-year deal with Spanish football

To broadcast the La Liga and La Liga Hypermotion in India.

The tournament will take place between 8-11 May 2025.

09 May 2025 5:06 PM

Global Sports appoints Sportainment as official broadcast partner for Pickleball Open 2025 Dubai

This collaboration marks a step forward in making the sport more accessible to audiences beyond the court.

Latest Stories

09 Jul 2025 1:15 PM

RCB beats CSK to become most valuable IPL team: Houlihan Lokey

Apurva Singh Rathore (left) and Aahana Kumra

09 Jul 2025 11:25 AM

Actor Aahana Kumra launches Working Panda Films

09 Jul 2025 10:57 AM

Sporting bodies continue to experiment with AI: Finn Bradshaw

09 Jul 2025 10:45 AM