Sports Marketing

The association marks 75 years of F1 and 90 years of KitKat

12 Nov 2024 11:51 AM

KitKat becomes official chocolate bar of F1

The two-year partnership kicks off in 2025.

05 Nov 2024 9:33 AM

Following his T20 retirement and drop in form, what's next for brand Virat Kohli?

As Kohli turns 36, we ask experts whether he remains 'king' among brand endorsers or is he being dethroned?

05 Nov 2024 9:29 AM

Virat Kohli turns 36

Watch 36 of his best ads from the many in which Kohli has been featured.

Yogesh Kathuniya (centre) alongside PM Modi.

21 Oct 2024 8:22 AM

The bigger the brand reach, the lesser they want to pay athletes like me: Yogesh Kathuniya

After he won Silver medal in the discus throw event at the Paralympics, we chatted with him about brand interest in para-athletes.

18 Oct 2024 10:57 AM

Tennis Premier League to be broadcast on JioCinema and Sports18

To be held between 3-8 December.

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...

10 Sep 2024 5:25 PM

Shriram Finance appoints Rahul Dravid as brand ambassador

Dravid, celebrated for his dedication on the cricket field, epitomises the core values that Shriram Finance upholds.

This will be Acer's second partnership with the club.

10 Sep 2024 3:13 PM

Mumbai City FC aims to score big with its extended Acer partnership

The Acer logo will be featured on the right sleeve of the Islanders’ first team kits during the upcoming Indian Super League (ISL) season.

10 Sep 2024 9:23 AM

The market is wild and brands are bullish on sports investments: PR Sreejesh

Sreejesh stated how hockey is an emotional and nostalgic sport for Indians.

A report titled 'Beyond 22 Yards 2024' was released by D & P Advisory

05 Sep 2024 4:43 PM

IPL brand value fell by 11.7% in 2024: Report

The D & P Advisory report also stated that the Women's Premier League business increased by 8%.

Latest Stories

The partnership achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103% on the Magnite Streaming SSP.

11 Dec 2024 1:55 PM

LG Ad Solutions renews global partnership with Magnite

Indriya by Aditya Birla Jewellery campaign

11 Dec 2024 11:10 AM

Indriya by Aditya Birla celebrates a woman’s love for diamonds

Whisper's 'All-New Whisper Ultra Upto No Gap, No Leaks'.

11 Dec 2024 11:05 AM

Ananya Panday and Whisper aim to break barriers in period care

11 Dec 2024 10:30 AM