Sports

Hemali Sharma

11 Aug 2025 8:41 AM

WPL's story is still being written, and that allows brands to shape it with us: Hemali Sharma

As WPL Season 3 kicks off on 12 August, its co-founder shares how it's building brand appeal, forging partnerships, and growing the sport.
(L-R): Sharda Ugra, Jinisha Sharma, Sania Mirza, Deepa Malik, PV Sindhu and Atiqa Mir on stage after the report unveiling

07 Aug 2025 11:07 AM

Commercial investments in women's sports to reach USD 900 million by 2030: Capri Sports study

The report revealed factors behind the growth of women's sports.
From left: Shaili Chopra, Siddharth Sharma, Priti Rathi Gupta, Namrata Parekh, Prachi Narayan and Kala Anand

07 Aug 2025 1:04 AM

'Stop using women athletes as brand ambassadors for categories conventionally associated with women'

At Capri Sports' 'The Sports Women Huddle' event, a panel discussed how the broadcaster and brand ecosystem can help grow women's sports.
FIBA Asia Cup 2025 on FanCode

05 Aug 2025 3:48 PM

FanCode secures exclusive broadcast rights for the FIBA Asia Cup 2025

The tournament, starting 5 August, will be streamed live on the FanCode app and website.
The collaboration aims to amplify the Pro Panja League's growing influence and cultural relevance.

05 Aug 2025 10:49 AM

Royal Enfield Bullet joins Pro Panja League Season 2 as official mobility partner

The association marks Royal Enfield's debut in arm wrestling sponsorship, built on shared values of strength and resilience.
The fintech player will become the title partner for the team.

30 Jul 2025 12:05 PM

Revolut partners with Audi F1 team

The Audi F1 team will join the formula 1 grid in 2026.
Sandesh Jhingan

29 Jul 2025 7:15 PM

IOS Sports & Entertainment onboards Sandesh Jhingan

The partnership will offer comprehensive management support to his football career while developing new opportunities off the field.
Hrishikesh Shende

25 Jul 2025 4:50 PM

Hrishikesh Shende joins The Premier League

Moves from JioHotstar where he was senior vice president - strategy, acquisitions and partnerships. 
With rain forecast for majority of the fourth Test match, one could get several glimpses of the branding

24 Jul 2025 3:26 PM

Asian Paints turns rain covers into billboards at the India-England Test

Brands the pitch cover to capitalise on rain breaks during the ongoing Manchester Test.
Parvin Dabas (left) and Preeti Jhangiani

23 Jul 2025 8:40 AM

'Panja is a sport that has an Indian ethos and everybody relates to it'

Ahead of Pro Panja League's Season 2, we caught up with the founders Preeti Jhangiani and Parvin Dabas.

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