Sports Marketing

The half-day event kicks off with a summit and is followed by the awards.

08 Apr 2025 9:16 AM

Manifest Play to be held on 9 April

The sports marketing summit and awards features three panels, two keynotes and a sports report launch by Havas Play.

07 Apr 2025 10:43 AM

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

PadelPark India's co-founder and marketing head on why brands bet on padel, APPT's impact, and the startup playbook for sport.

07 Apr 2025 10:02 AM

IPL 2025: Endura Mass partners with Lucknow Super Giants

To highlight the partnership, the brand has also rolled out a film.

Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games, among others, to create global esports properties.

Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.

01 Apr 2025 6:52 PM

Venkateswaran Subramanian (Raja) teams up with Society Tea

Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship.

01 Apr 2025 4:57 PM

Ad volumes on television increase by 7% during IPL

Parle Biscuits leads the list of brands advertising on television.

01 Apr 2025 2:23 PM

IOS Sports and Entertainment signs on chess player Vantika Agrawal

The collaboration aims to focus on providing services such as strategic brand endorsements, media relations, and holistic career development.

From left: Washington Sundar, Shubman Gill and Kagiso Rabada

01 Apr 2025 12:05 PM

My FM is Gujarat Titans' official radio partner

Aims to amplify its presence in Gujarat through contests and giveaways in partnership with the IPL team.

28 Mar 2025 10:28 AM

L&T Finance ropes in Jasprit Bumrah as brand ambassador

The partnership marks a pivotal step in LTF's ongoing efforts to expand and strengthen its brand presence and engage its customer base.

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08 May 2025 6:18 PM

Taboola elevates Harpreet Singh

Aditya Birla's 'Motherhood On Hold’ campaign.

08 May 2025 6:07 PM

Aditya Birla Capital breaks the silence around delayed motherhood

08 May 2025 4:05 PM

Lux Industries launches Pynk

The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM