Sports

From left to right: Thijs Muller, Tim Nome, Frans Vleggeert, Elias Reinheimer, Teun Verheij and Imre van Leeuwen

21 Jul 2026 10:44 PM

Havas acquires Dutch sports marketing agency SportVibes

Will join Havas Play in the Netherlands, led by managing partners Frans Vleggeert and Imre van Leeuwen.
The sixth edition of The Hundred begins on 21 July with a double-header at The Oval.

21 Jul 2026 8:15 PM

JioStar acquires India broadcast rights for The Hundred 2026

The broadcaster will air all 68 matches across the men's and women's competitions on JioHotstar and Star Sports Network.
Valentino Brodkorb

20 Jul 2026 9:55 AM

‘Brands are not activating the sporting community in the right way'

Valentino Brodkorb believes there is no structural reason why India cannot eventually produce world-class footballers.
Teemu Koski

16 Jul 2026 11:41 AM

Teemu Koski gets a new role at Nodwin Gaming 

Koski joined Nodwin Gaming in August 2025 as chief business officer, MENA.
The Games will be broadcast across the Sony Sports Network channels and streamed live on Sony Liv

16 Jul 2026 10:05 AM

Sony Pictures Networks India bags rights for Commonwealth Games

The 2026 edition of the Games will take place in Glasgow between 23 July to 2 August.   
The tournament will be held between 17 July to 8 August.

13 Jul 2026 9:59 AM

Lanka Premier League to be broadcasted on Star Sports

FanCode had earlier bagged the digital rights for the tournament.
The partnership comes as the LPL continues to strengthen its position among South Asia's leading franchise T20 leagues.

08 Jul 2026 2:47 PM

FanCode bags digital streaming rights for Lanka Premier League 2026 in India

The platform will stream every LPL match from 17 July to 8 August.
Shveta Mehra

08 Jul 2026 12:11 AM

TCM Sports Management appoints Shveta Mehra

She moves from Procam International, where she was vice president - business development, sponsorship sales and revenue management.
Influencer spends on the IPL has reached INR 700 crore.

01 Jul 2026 10:49 AM

How brands got it wrong with the use of influencers during IPL 2026

We analyse how 57% of the INR 700 crore spent on influencer marketing during the tournament generated engagement of only 2.3%.
Adam Bullock (left) and Rob Johnson

25 Jun 2026 6:43 PM

Cannes Lions 2026: How 'The Hundred' is trying to rewrite 200 years of cricket tradition

Rob Johnson, managing director - audiences, ECB, and Adam Bullock, co-founder, The Multiple Agency, bring out the story of the Hundred.

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Jishnu Dev Varma

08 Aug 2026 12:11 PM

Advertising must uphold transparency and ethics, and not be misleading: Jishnu Dev Varma
Clockwise from bottom left: Kartik Sharma, Babita Baruah, Tanya and Sam Balsara, Dilip Shanghvi, and Neeraj Roy

08 Aug 2026 11:39 AM

IAA Leadership Awards: Babita Baruah and Kartik Sharma bag top creative and media honours
Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India
Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal

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Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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