Sports

To highlight this association, the whiskey brand has rolled out a campaign which comprises an ad film.

17 Sep 2025 11:44 PM

Jim Beam joins forces with Cadillac Formula 1 Team in global multi-year deal

The partnership reflects a shared ambition to broaden Formula 1's reach and welcome new audiences to the sport.
Apollo Tyres is India's new cricket team jersey sponsor

16 Sep 2025 4:30 PM

Apollo Tyres signs on as team India's new jersey sponsor

Will reportedly shell out INR 4.5 crores per game, higher than Dream11's INR 4 crore, under a three-year deal estimated at INR 579 crore.
Sania Mirza

12 Sep 2025 10:49 AM

Sania Mirza joins Boldfit as brand ambassador and investor

She will be promoting Boldfit's tennis and pickleball range.
Pankaj Nagpure, Vijay Pusdekar, Leander Paes, Shri Guruji, Amit Gandhi and Sachin Naxane during the launch event of GS Delhi Aces in TPL by Guru Samruddhi House of Investments in Dubai.

11 Sep 2025 11:48 AM

Guru Samruddhi acquires GS Delhi Aces in Tennis Premier League

Leander Paes joins as brand ambassador as the franchise makes its international debut in Dubai.
For its India foray, the global sportswear brand has partnered with BombayDC to design its digital store, blending heritage with innovation for Indian fans.

04 Sep 2025 12:05 AM

Lotto makes its digital debut in India

The brand has signed cricketer Yuvraj Singh as its face, aiming to inspire athletes and fans across the country.
Mohammed Siraj

03 Sep 2025 11:45 PM

Skechers signs Mohammed Siraj

He joins the Skechers roster alongside Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia.
From left: Sanjog Gupta (ICC), Mithali Raj (former Indian cricketer) and Shekar Khosla

29 Aug 2025 12:58 PM

Google partners with ICC for women's cricket

The announcement comes ahead of the ODI World Cup which will be held in India in September and October 2025.
The deal, which runs from the 2025/26 season through 2028/29, gives FanCode exclusive TV and digital rights.

28 Aug 2025 6:33 PM

FanCode bags four-year exclusive broadcast rights for Saudi football in South Asia

Aims to expand its football portfolio with the ROSHN Saudi League, Super Cup and Kings Cup.
From left: Lando Norris, Raja Rajamannar, Zak Brown and Oscar Piastri

28 Aug 2025 8:56 AM

Mastercard bags McLaren Racing team's naming rights

The partnership kicks off in 2026.
Divyanshu Singh

26 Aug 2025 10:35 AM

JSW elevates Divyanshu Singh

He takes over from Mustafa Ghouse who has moved on to start Centre Court Capital.

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