Sports

Clockwise: Gemma Bonner, Conor Bradley, Virgil Van Dijk, Hugo Ekiteke, Leanne Kiernan, Florian Wirtz and Dominik Szoboszlai

08 Jan 2026 11:23 PM

Tommy Hilfiger enters football world with Liverpool FC partnership

The collaboration spans the men's and women's squads and key backroom staff.
Sanjay Adesara

06 Jan 2026 5:16 PM

‘Sports will always get sponsor interest in our country'

Adani Sportsline's Sanjay Adesara chats with us on the sidelines of the team's jersey unveiling ahead of the fourth season of the WPL.
Lotto announces collaboration with tennis icon Sania Mirza

06 Jan 2026 2:07 PM

Sania Mirza returns as Lotto brand ambassador

Mirza joins as chief advisor for women's sports, will focus on building a stronger sense of community and relevance for women.
FanCode will carry more than 50 ATP Tour tournaments every year, including the Nitto ATP Finals, all ATP Masters 1000 events, ATP 500s and ATP 250s.

05 Jan 2026 1:34 PM

FanCode becomes the exclusive home of ATP Tour in India with multi-year rights deal

The deal makes FanCode the exclusive home of men's tennis across the subcontinent until 2028.
PadelPark India aims to shift from being a domestic ecosystem builder to becoming part of the global competitive architecture of padel

30 Dec 2025 10:55 AM

PadelPark makes equity investment in Hexagon Cup Holdings

The investment comes ahead of the tournament being rebranded as the Hexagon World Series.
City Football Group owns seven football clubs globally including Manchester City

26 Dec 2025 5:32 PM

City Football Group divests stake in Mumbai City FC

The group had acquired a 65% stake in the football club in 2019.
From left: Anurag Dahiya, Sanjog Gupta, Tarun Garg, Jay Shah, Imran Khwaja and Virat Khullar

23 Dec 2025 3:23 PM

Hyundai Motor India returns as ICC partner

Becomes 'premier partner' for six major ICC tournaments till the end of 2027.
Users will also be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode.

17 Dec 2025 9:25 AM

FanCode extends broadcast deal with F1 across South Asia

Signs three-year extension of its current two-year partnership.
Saurabh Sharma

17 Dec 2025 9:19 AM

'People no longer look at celebrities or influencers, they look at what is helping others perform'

We caught up with Asics' director - marketing to discuss the partnership with the Tata Mumbai Marathon, the role of running clubs, and more…
Jyoti Bansal (left) and Rohit Potphode

16 Dec 2025 8:39 AM

'The signal is clear – responsible scale, not just rapid scale'

Dentsu's Rohit Potphode and Tata Power's Jyoti Bansal weigh in on one of digital advertising's fastest-growing revenue streams.

Latest Stories

Cashfree Payments' 'One of your kind' campaign

11 Mar 2026 10:57 AM

Cashfree Payments celebrates 'one-of-a-kind' journeys of businesses
Winners will be revealed on 12 March

11 Mar 2026 9:27 AM

Spikes Asia 2026: India's shortlist count stands at 87
Ruchi Sharma

11 Mar 2026 9:05 AM

Ruchi's blog: Women's Day without allyship is just noise
The winning creative

11 Mar 2026 9:04 AM

Centrick-Manifest print ad contest: March issue winner revealed

Most Read

(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

08 Mar 2026 4:14 AM

Adland's equity illusion: The gap between optics and reality
Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

Subscribe

* indicates required