Sports

Lotto announces collaboration with tennis icon Sania Mirza

06 Jan 2026 2:07 PM

Sania Mirza returns as Lotto brand ambassador

Mirza joins as chief advisor for women's sports, will focus on building a stronger sense of community and relevance for women.
FanCode will carry more than 50 ATP Tour tournaments every year, including the Nitto ATP Finals, all ATP Masters 1000 events, ATP 500s and ATP 250s.

05 Jan 2026 1:34 PM

FanCode becomes the exclusive home of ATP Tour in India with multi-year rights deal

The deal makes FanCode the exclusive home of men's tennis across the subcontinent until 2028.
PadelPark India aims to shift from being a domestic ecosystem builder to becoming part of the global competitive architecture of padel

30 Dec 2025 10:55 AM

PadelPark makes equity investment in Hexagon Cup Holdings

The investment comes ahead of the tournament being rebranded as the Hexagon World Series.
City Football Group owns seven football clubs globally including Manchester City

26 Dec 2025 5:32 PM

City Football Group divests stake in Mumbai City FC

The group had acquired a 65% stake in the football club in 2019.
From left: Anurag Dahiya, Sanjog Gupta, Tarun Garg, Jay Shah, Imran Khwaja and Virat Khullar

23 Dec 2025 3:23 PM

Hyundai Motor India returns as ICC partner

Becomes 'premier partner' for six major ICC tournaments till the end of 2027.
Users will also be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode.

17 Dec 2025 9:25 AM

FanCode extends broadcast deal with F1 across South Asia

Signs three-year extension of its current two-year partnership.
Saurabh Sharma

17 Dec 2025 9:19 AM

'People no longer look at celebrities or influencers, they look at what is helping others perform'

We caught up with Asics' director - marketing to discuss the partnership with the Tata Mumbai Marathon, the role of running clubs, and more…
Jyoti Bansal (left) and Rohit Potphode

16 Dec 2025 8:39 AM

'The signal is clear – responsible scale, not just rapid scale'

Dentsu's Rohit Potphode and Tata Power's Jyoti Bansal weigh in on one of digital advertising's fastest-growing revenue streams.
Prachi Narayan (left) and Ramakrishnan R

10 Dec 2025 10:35 AM

'The share of endorsements going to women athletes is still small, but the trajectory is upward'

Manifest studies 2025's big disruptions in advertising, media and marketing.
Abhishek Ganguly (left) and Virat Kohli

09 Dec 2025 10:56 AM

Virat Kohli moves One8 brand to Agilitas Sports

Move comes after Kohli had reportedly refused to sign a commercial contract with RCB which has Puma as its lead jersey sponsor.

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