02 Oct 2026 11:34 AM
JSW MG Motor India bags ISL's title sponsorship
The tournament kicks off on 10 October and will be called the MG Indian Super League.
Every match of the 2026-27 season will stream live and free on YouTube, alongside television coverage on Sony Sports Network and streaming on Sony Liv.
Oct 7, 2026, 1:20 pm
The Indian Super League (ISL) has named YouTube as its digital streaming partner for the 2026-27 season, with all matches set to be available live and free on the platform. Sony Sports Network will broadcast the league on television in India, while Sony Liv will stream all 163 matches.
The YouTube partnership will also include match highlights, Shorts, interviews, behind-the-scenes content, analysis and other digital content around the league.
The 2026-27 season will feature 13 teams, with 78 Phase 1 matches scheduled between 10 October 2026 and 17 January 2027. Of these, 53 matches will take place on Fridays, Saturdays or Sundays.
Karan Yadav, CEO, Indian Super League, said, “We want the ISL to be the most accessible league in the country, and that means being present across the platforms where fans are choosing to watch and follow football. YouTube significantly expands our digital and connected-TV reach, while Sony Sports Network brings the scale, reach and expertise of a leading sports broadcaster to the League, providing fans with a premium live broadcast experience. India’s connected TV audience has grown by 23% year-on-year to 166 million monthly viewers, while YouTube CTV device-hours in India have grown by 77% over the last two years. By bringing together the strengths of digital and broadcast, we can make the ISL more accessible across screens and open the League up to a wider audience than ever before.”
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, added, “Indian football has passionate supporters, deep local loyalties and rivalries that deserve a national stage. The ISL brings all of that together, and we are delighted to welcome it to Sony Sports Network and Sony Liv. With all 163 matches on Sony Liv and over 80 matches on our television channels, fans can follow their clubs through the season. We look forward to bringing our experience in football broadcasting to the league and helping its clubs and players connect with audiences across India.”
Gunjan Soni, managing director - India, YouTube, said, “YouTube is where millions of Indians come every day to discover, follow and engage with the content they love. We are delighted to partner with the Indian Super League and make every match of the 2026-27 season available live and free on YouTube. This partnership brings Indian football to fans across the country on a platform they already use every day, while giving them more ways to follow their clubs, players and the League throughout the season.”
Source: MANIFEST MEDIA