Amazon Music has rolled out a campaign, 'Music se Pyaar Unlimited? Don't settle for less. Go Unlimited.'

The campaign features two films that build on the passion and debates music can spark. In the first film, a car is seen standing still in the middle of a deserted stretch of road, with nothing in sight. Inside are three girls on a road trip who, as it turns out, have stopped the car not because of a breakdown, but to decide which song to play next.

In the second film, a boss appears to be angrily yelling at one of his employees, with a heated exchange unfolding inside his cabin. However, when another employee enters, it is revealed that the real reason behind the commotion is which Arijit Singh song is the best.

What we think about it: Both films use unexpected reveals to show how the love for music can take over any situation, turning ordinary moments into passionate musical debates. What initially appears to be a serious situation turns out to be an everyday music debate, highlighting how the right song can spark a passionate discussion anywhere, with anyone.