Advertising

The Zepto-Skoda collaboration

05 Feb 2025 7:49 PM

Zepto ups the quick commerce game with a Skoda collab

Rolls out an ad film that gives a sneak peek into its latest foray: the 10-minute delivery of cars.
Growth in APAC was 6.3% in 2024

05 Feb 2025 11:23 AM

Publicis ends 2024 as world's largest advertising group, sees a 6.6% growth in net revenue

The group's majority revenue comes from healthcare, followed by automotive and financial clients.
Kunal Jeswani

03 Feb 2025 10:09 AM

Ogilvy elevates Kunal Jeswani

He was group CEO - Singapore and Malaysia.
The Womb will be instrumental in developing engaging narratives and effective communication strategies for Danone India’s toddler nutrition brands. 

31 Jan 2025 1:12 PM

Danone assigns its strategic and creative duties to The Womb

No multi-agency pitch was conducted for this account win. 
MS Dhoni emerged as the most sought-after celebrity among all professions endorsing the highest number of brands in 2024, as per the TAM report

31 Jan 2025 11:43 AM

MS Dhoni tops celebrity ranks with maximum brand endorsements in 2024: Report

Celebrities sustained their influence, endorsing over 25% of all ads aired last year, as per TAM AdEx's celebrity endorsements report.
February 2025's cover page

31 Jan 2025 11:06 AM

February issue of Manifest is now out

We analyse whether telemarketing is a boon or a bane, Q&As with industry leaders, effectiveness of campaigns like PVMA, and a lot more...
Here's what the founder of Kiss Films is doing this week.

31 Jan 2025 8:59 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is left perplexed after a conversation with a creative.
mCanvas TV

30 Jan 2025 11:29 AM

mCanvas introduces mCanvasTV for engaging connected TV ads

The technology will leverage interactive storytelling to achieve elevated engagement, broader reach, and lead generation for brands.
From left: Sriram G, Shagun Seda, Alok Mohanan, Amit Doshi, Mayur Hola, Smita Salgaonkar and PG Aditiya.

30 Jan 2025 11:12 AM

Impact of 'good ads' on marketing

The panel explored the significance of well-crafted ads in marketing and their impact on business success.
Urban Company's Native RO campaign.

29 Jan 2025 6:15 PM

Urban Company's Native RO puts an end to a house help's harmless flirting

Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.

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Sujatha V Kumar

30 Apr 2025 2:51 PM

Sujatha V Kumar moves on from Visa
Vikita Chaudhary

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Havas Media India has been appointed as the media AOR for Magicbricks

30 Apr 2025 10:35 AM

Havas Media India wins integrated media mandate of Magicbricks
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