Advertising

From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?

On Goafest day three, marketers and agency heads debated if agencies can keep pace with the rise of always-on in-house creatives.
From left to right: Devajit Roy, Punit Dharamsi, Tuhina Pandey, and Jahid Ahmed

22 May 2026 4:46 PM

Manifest at Goafest 2026: Day three highlights

The last day of the festival witnessed sessions on in-house agencies, trust-led marketing, content relevance and the future of measurement.
Surjo Dutt

22 May 2026 11:19 AM

Surjo Dutt gets additional role at Dentsu Creative Webchutney

He joined the agency in September 2023 as CCO for West and South India.
Vaidehi Nerkar

22 May 2026 10:56 AM

Goafest 2026: From the view of a first-timer

A PGP MBA student from IIM Calcutta, states how she came looking for perspective and found it everywhere.
Prasoon Joshi

22 May 2026 12:13 AM

'Aim to create more relevance and contemporise Prasar Bharati'

Prasoon Joshi, chairperson, Omnicom Advertising Group India, talks about his new role with Prasar Bharati and the relevance of Goafest.
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

BMEG and VML share 'Design Agency of the Year', Tribes is 'PR Agency of the Year', while Zee bags 'Broadcaster of the Year'.
From left: Shubhranshu Singh, Smriti Mehra, Niraj Ruparel, and Gulrez Alam

21 May 2026 1:18 PM

Manifest at Goafest 2026: Day two highlights

The second day of the festival saw sessions focused on how ad conceptualisation is changing, AI and data.
From left: Padmaja Joshi, Prasoon Joshi, Rajiv Kumar, and Nikhil Sharma

21 May 2026 11:31 AM

Goafest 2026: A clarion call to reset ‘brand India'

From cultural confidence to manufacturing ambition, the talk spotlighted India's next leap needs a mindset reset, not just growth metrics.
Team Tribes (top) and EssenceMediacom

21 May 2026 1:00 AM

Goafest 2026: EssenceMediacom bags 'Media Agency of the Year', Tribes wins the sole Grand Prix

Wavemaker was second, while Mindshare and Tribes shared third place. WPP Media bagged the 'Network of the Year' title.
Lamp-lighting ceremony.at the festival

20 May 2026 7:51 PM

Manifest at Goafest 2026: Day one highlights

The festival encompassed a high-energy performance, lamp lighting ceremony and heartfelt tributes to industry legends.

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