Advertising

Google and Ogilvy

14 May 2026 1:54 PM

Ogilvy India and Google launch AI creative studio for brand storytelling

The platform is designed to help creative teams generate still and video assets faster while maintaining brand and IP safeguards.
Screen grab of Vantara Creamery's AI-generated campaign

14 May 2026 11:22 AM

From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows

As the wildlife rehab initiative diversifies into premium desserts, the brand extension has sparked questions around ideological consistency.
The Abby Awards

14 May 2026 9:25 AM

Goafest 2026: Complete list of jury presidents for the Abby Awards

View the list of 22 jury presidents here.
Havas' entries

14 May 2026 9:06 AM

Cannes Contenders 2026: Havas Creative India

The agency has two entries for the festival this year.
L to R: MA Parthasarathy, Eashwari Deshpande and Siddhaarth Aalambayan.

13 May 2026 1:20 PM

WPP Media India Brew 2026: 'The briefs are getting brief'

At the summit, a creator and platform leader discussed how podcasts are reshaping brand trust, community engagement, and consumer journeys.
(L-R) Rajesh Ghatge, Saurabh Varma and Rohit Anand

13 May 2026 12:13 PM

Wondrlab Network launches WondrBridge

Focused on building and operating AI-powered nano and micro GCCs, the venture is launched in partnership with Bridgesoul.
(L-R) : Priti Murthy, Ambuj Kashyap, Dolly Singh and Aditi Shrivastava

13 May 2026 11:59 AM

WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'

A session at the summit discussed the relevance of micro-dramas and how brands can work with the format.
Jaideep Gandhi (left), Mohit Joshi, and Srinivasan K Swamy

13 May 2026 11:39 AM

Goafest 2026: ‘The idea is to understand how businesses are resetting' – Mohit Joshi

Jaideep Gandhi, Mohit Joshi and Srinivasan K Swamy explain what will be different at Goafest this year.
Anushka Sharma in the Heer by Giva campaign

13 May 2026 10:24 AM

Anushka Sharma fronts the launch of Heer by Giva

The campaign for the new gold and lab-grown diamond brand features an ad film starring the actor.
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads

Advocates a risk-based approach, focusing on consumer outcomes rather than regulating the technology itself.

Latest Stories

Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut
Pragya Bijalwann

11 Aug 2026 11:11 AM

Voltas elevates Pragya Bijalwann

Most Read

Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

Subscribe

* indicates required