Advertising

With this move, the agency moves beyond traditional advertising into long-form storytelling, as brands tap entertainment-led narratives on streaming platforms.

04 May 2026 10:47 AM

Rediffusion launches Rediffusion Narrative, a content division for streaming-led storytelling

The new unit will focus on web series, microdramas and brand-integrated formats, led by Ambica Kuthiala.
The two winning campaigns

01 May 2026 10:12 AM

Global Best of the Best Effie Awards 2025: McCann, The Womb bag Grand Effies

The competition is open to Gold and Grand Effie winners from national and regional Effie Awards programs around the world. 
Prianca J

01 May 2026 9:58 AM

The slow death of craft: A letter of 'This May'

The author urges the industry to stop diluting storytelling's soul.
The Q1 results were the first one after the merger with IPG

30 Apr 2026 12:22 PM

Omnicom core revenue increases by 6.7% in Q1 2026

This increase came due to an increase in organic revenue of 3.9% while the balance growth was attributed to foreign exchange fluctuation.
Rajesh Ramaswamy

30 Apr 2026 11:35 AM

The Script Room's co-founder Rajesh Ramaswamy to step down

He has shared that his future interests are to work as a film director and creative.
Dalbir Singh continues his diary for Manifest.

30 Apr 2026 11:28 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films highlights how AI is taking over.
The group's revenue for Q1 was GBP 3,030m

28 Apr 2026 12:20 PM

WPP Q1 revenue down 6.6%, India grows by 1%

India remains the only market in the top five to grow; China faces major slump.
Gulf Oil Lubricants X Curativity

28 Apr 2026 11:02 AM

Gulf Oil Lubricants India assigns creative duties to Curativity Brand Solutions

As per the mandate, the agency will spearhead the brand's creative strategy.
Sapna Singh

28 Apr 2026 11:00 AM

Unfiltered: Fear and loathing in Indian advertising

The author states while the industry is 'overflowing with talent', it faces a 'fear management issue'.
Siddhartha Singh (top), Ramanuj Shastry (centre) and Nisha Singhania

28 Apr 2026 10:44 AM

Infectious Advertising elevates Siddhartha Singh 

Singh joined the agency in 2022 as chief operating officer.

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Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut
Pragya Bijalwann

11 Aug 2026 11:11 AM

Voltas elevates Pragya Bijalwann

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Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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