Havas has created a chief strategy officer role and elevated Raphaël de Andréis to that position.

Reporting directly to Yannick Bolloré, chairperson and CEO, Havas, Andréis, will work with leaders of the creative, media, health, and content at scale networks to shape global strategy, guide the brand portfolio roadmap, and accelerate alignment across the Havas Villages.

The role is designed to bring together creativity, data, technology, and execution within a single integrated, future-ready vision, powered by the Group’s Operating System, Converged.AI.

Andréis will also aim to ensure strategic consistency across the organisation while accelerating collaboration between networks and disciplines.

The role is expected to support an even more efficient delivery model and further strengthen Havas’ differentiation in the market.

Through this appointment, Havas reaffirms its commitment to strategic relevance, operational convergence, and measurable business impact.

Andréis was previously the CEO, France and Italy and chairperson Havas Creative Network, Spain, Portugal and Germany.

He joined the company in 2015 president director general chairperson and CEO, Havas Media Group - France.

Bolloré said, “For our clients, unprecedented market changes bring both challenges and opportunities. To help them succeed in this complex environment, Havas must be the most client-focused communications group, bringing together technology, media, and world-class creativity to create desirable brand stories. Raphaël brings an international cross-disciplinary perspective and has been instrumental in shaping our Group’s Growth, Powered by Desire positioning. His appointment will further strengthen our ability to deliver integrated, high-impact strategies for our clients."

Andréis added, “I am delighted and honoured by the trust Yannick Bolloré has placed in me to help strengthen Havas’ unique value proposition for brands. Our ambition is to build the most desirable organisation in our industry, delivering clear and measurable impact, grounded in three core commitments: a technology-agnostic approach, creativity at the core, and a relentless focus on business outcomes for our clients."