Advertising

Launches 'four-step' process to curb misleading entries.

30 Jun 2025 11:11 AM

Cannes Lions adds 'enhanced measures' after DM9 controversy

The agency had used AI-generated and manipulated content for an entry which went on to win a Grand Prix during the festival.
This initiative was conceptualised by Enormous and The Humsafar Trust.

30 Jun 2025 11:08 AM

Britannia Good Day partners with Parle Monaco to launch its 'Flavours of Equality' pride pack

As part of this initiative, Britannia Good Day will support all Sahyog LGBTQIA+ clinics by The Humsafar Trust for one year.
Arena Media is part of Havas Media Network India

30 Jun 2025 9:02 AM

Arena India bags realme's media mandate

The account was won following a multi-agency pitch.
Mukund Olety

30 Jun 2025 8:54 AM

VML's Mukund Olety moves within the WPP network

Olety was chief creative officer of the agency in India.
Here's what Dalbir Singh is doing this week.

27 Jun 2025 9:24 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films continues with his weekly diaries for Manifest.
Adyasha Roy Tomar

27 Jun 2025 9:18 AM

Adyasha's blog: Are you 'mentouring'? This one's for you

The author compares mentors to Santa Claus and believes that one may not exist.
Durgesh Pragati Satish Amble

27 Jun 2025 9:15 AM

Cannes Lions 2025: A child lost in Cannes

The author reflects on his experience of attending the festival solo and highlights the power of human-first, culture-led creativity.
Ankit Singh

26 Jun 2025 1:05 PM

Cheil X appoints Ankit Singh

He moves from Hilton, where he served as director – brand marketing, South Asia.
BFSI ad spend surged across media in 2024 as per TAM adex report

26 Jun 2025 11:39 AM

BFSI ad spend surges across media in 2024; up 22% on radio, 16% in print, 7% on TV: TAM

LIC dominated the advertiser ranks on TV, radio, and print, with its products featured in the top brand lists across all media.
On Monday, 23 June, Britannia made waves with a bold front-page print ad inviting Parle Monaco to “share shelf space” this Pride Month.

25 Jun 2025 5:44 PM

Parle bites back in support of Britannia’s pride advocacy callout

The brand put up a post on Instagram stating that it's happy to help the competitor in the cause.

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