Advertising

Kuku TV's campaign.

02 Apr 2026 11:42 AM

MS Dhoni flips the script for Kuku TV betting for bite-sized dramas

Conceptualised by Moonshot, the campaign consists of an ad film.
Auto advertising on TV slumped YoY, as per TAM AdEx

02 Apr 2026 11:37 AM

Auto advertising on TV slumps nearly 21% in 2025: TAM AdEx

Print grew 9%, while digital ad impressions doubled, signalling a decisive shift in the auto media mix.
Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.
Sandhya Daisy Sundaram

31 Mar 2026 11:16 AM

Unfiltered: On adapting

The author states how one can miss the good old days but also seek the opportunity to try something new and create some chaos.
Amy Kean

31 Mar 2026 9:49 AM

'One thing that women rarely have, but men have in plenty, is having each other's backs'

Amy Kean, CEO and creative director, Good Shout, on why women should be ‘unlikeable', and not concentrate on being ‘badass' or ‘empowered'.
The mandate will be jointly handled by PivotRoots, the integrated digital agency and Arena Media, both part of Havas Media Network India. 

31 Mar 2026 9:09 AM

Aakash Educational Services assigns integrated media duties to Havas Media Network India

The account was won post a multi-agency pitch.
Aalap Desai

27 Mar 2026 11:09 AM

Unpopular opinion: All the love in advertising is not lost

The author urges the entire advertising industry to rediscover joy, fun, and meaning in the everyday.
Dalbir Singh continues his diary for Manifest.

27 Mar 2026 11:00 AM

Producer's Diary by Dalbir Singh

The Founder of Kiss Films captures an industry truth, where creative oversight is skipped and authority appears only for control and credit.

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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Arun Srinivas

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Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
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22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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