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The Indian Masculinity Maze report reveals a dominant reliance on outdated tropes

17 Jul 2025 3:32 PM

94% of Indian ads still reinforce outdated masculinity: Kantar report

The 'Indian Masculinity Maze' report examines what ads get wrong and how urban Indian men are perceived and portrayed in modern advertising.

A screen grab from the Shree Anandhaas promo film

17 Jul 2025 10:34 AM

Shree Anandhaas dishes up drama with a punch of absurdity for its Chennai launch

Conceptualised by Coimbatore-based agency Desert Hawk, the promo film is as bizarre as it is effective.

Sir Martin Sorrell

16 Jul 2025 9:32 AM

'If I was the CMO of P&G or Unilever, I'd be raising red flags about how WPP is operating'

Sir Martin Sorrell, executive chairperson, S4 Capital, engages in a conversation about the current state of holding companies, and more...

15 Jul 2025 7:11 PM

Accenture's Baiju Shah moves to WPP

Was global chief strategy officer at Accenture Song.

Sainath Saraban

15 Jul 2025 1:10 PM

Theblurr appoints Sainath Saraban

He was most recently serving as the co-founder and head - creative, Studio Simple.

15 Jul 2025 12:17 PM

Devarshi Shah elevated at Only Much Louder

Was senior vice president for its branded content division.

WPP Media's Mindshare led the agency billings table for 2024

15 Jul 2025 11:50 AM

WPP Media agencies continue dominating billings in India: COMvergence report

Its agencies contribute to 41.25% of the total billings in India.

15 Jul 2025 10:04 AM

WPP Media hands Neetu Saini a new role

Saini was previously group head at EssenceMediacom.

15 Jul 2025 9:41 AM

Hemant Shringy to exit FCB

Shringy is currently serving his notice period.

15 Jul 2025 8:50 AM

Ruchi's blog: Keeping it human - the bees and the real buzz of our industry

The author shines a light on why the real strength of the advertising industry lies in the everyday work, not just the award wins.

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Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'

Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out

Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed