Advertising

Adyasha Roy Tomar

17 Oct 2025 10:35 AM

Adyasha Roy Tomar to exit McCann

Tomar is creative director at the agency.
Shachi Malhotra

17 Oct 2025 10:26 AM

Her take: To simplify or to stand out?

Shachi Malhotra writes about simplifying and how it's 'far more challenging than it appears'.
District by Zomato's ‘Table for One' campaign

16 Oct 2025 11:28 AM

District by Zomato serves self-love with ‘Table for One'

The campaign celebrates the joy of spending time with oneself, while quietly challenging the stigma around solo dining.
Smriti Tewari

16 Oct 2025 11:18 AM

Smriti Tewari joins Infectious Advertising

Joins from VML where she was AVP.
The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.
People Home Finance's logo

15 Oct 2025 11:52 AM

Underdog crafts People Home Finance's brand identity

Part of Weaver Services, People Home Finance, aims to transition into a warmer, more inclusive avatar.
Havas' organic growth for the first nine months of 2025 was 2.8%

15 Oct 2025 10:50 AM

Havas organic growth at 3.8% in third quarter of 2025 compared to 2024

Net revenue in APAC and Africa was up by 8.2% in the quarter as compared to the same period last year.
Tanvi Shah at LIA 2025

15 Oct 2025 10:35 AM

What happened in Vegas: My Creative LIAisons 2025 learnings

Tanvi Shah shares how she returns to Bengaluru with the permission to fail boldly after her experience in Vegas.
Rajat Mendhi

14 Oct 2025 10:26 AM

Rajat Mendhi joins S4Capital

His last full-time stint in the agency front was at BBDO India, where he was EVP planning.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

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Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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