Advertising

Truecaller Play

30 Jun 2025 12:16 PM

Truecaller Ads launches 'Truecaller Play'

The platform will provide advertisers with a toolkit of video-first, interactive, and immersive ad formats.

Launches 'four-step' process to curb misleading entries.

30 Jun 2025 11:11 AM

Cannes Lions adds 'enhanced measures' after DM9 controversy

The agency had used AI-generated and manipulated content for an entry which went on to win a Grand Prix during the festival.

This initiative was conceptualised by Enormous and The Humsafar Trust.

30 Jun 2025 11:08 AM

Britannia Good Day partners with Parle Monaco to launch its 'Flavours of Equality' pride pack

As part of this initiative, Britannia Good Day will support all Sahyog LGBTQIA+ clinics by The Humsafar Trust for one year.

Arena Media is part of Havas Media Network India

30 Jun 2025 9:02 AM

Arena India bags realme's media mandate

The account was won following a multi-agency pitch.

Mukund Olety

30 Jun 2025 8:54 AM

VML's Mukund Olety moves within the WPP network

Olety was chief creative officer of the agency in India.

Here's what Dalbir Singh is doing this week.

27 Jun 2025 9:24 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films continues with his weekly diaries for Manifest.

Adyasha Roy Tomar

27 Jun 2025 9:18 AM

Adyasha's blog: Are you 'mentouring'? This one's for you

The author compares mentors to Santa Claus and believes that one may not exist.

Durgesh Pragati Satish Amble

27 Jun 2025 9:15 AM

Cannes Lions 2025: A child lost in Cannes

The author reflects on his experience of attending the festival solo and highlights the power of human-first, culture-led creativity.

Ankit Singh

26 Jun 2025 1:05 PM

Cheil X appoints Ankit Singh

He moves from Hilton, where he served as director – brand marketing, South Asia.

BFSI ad spend surged across media in 2024 as per TAM adex report

26 Jun 2025 11:39 AM

BFSI ad spend surges across media in 2024; up 22% on radio, 16% in print, 7% on TV: TAM

LIC dominated the advertiser ranks on TV, radio, and print, with its products featured in the top brand lists across all media.

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