Jindal Stainless has appointed Hakuhodo as its creative partner. 

The account was won post a multi-agency pitch and will be handled by the agency's Delhi office. 

As part of the mandate, Hakuhodo will drive the company’s marketing and advertising initiatives, including brand strategy, creative development, consumer campaigns and retail communication across TV, digital, social, OOH and print mediums, with the objective of maximising brand recall and reach.

As per the agency, its expertise in Sei-katsu-sha philosophy - focusing on consumers' life experiences - aligns seamlessly with Jindal Stainless' larger vision of taking stainless steel closer to consumers and building greater awareness, relatability, and trust around the category and its everyday applications.

Vijay Sharma, director – corporate affairs, Jindal Stainless, said, "We are pleased to partner with Hakuhodo as we accelerate our growth journey along with the nation. Their strategic and creative capabilities, combined with a strong understanding of local consumer insights, will help us deliver impactful brand experiences and build deeper relevance with our core audience across every touchpoint.”

Mohit Taneja, head - marketing, Jindal Stainless, said, "Collaborating with Hakuhodo on one of India’s leading B2B campaigns was an incredibly enriching experience. From conceptualisation to execution, working closely with the Hakuhodo leadership team in India on the campaign strategy, along with the entire shoot experience with Ranveer Singh, brought immense value to the initiative. The campaign has not only redefined the landscape of B2B advertising but has also created a meaningful impact across diverse stakeholder segments."

Jayanto Banerjee, co-managing director, Hakuhodo India, added, "We are thrilled to partner with Jindal Stainless at this transformative moment. From the outset the Jindal Stainless team inspired us with their passion and ambitious drive to push boundaries and set a new standard. This, coupled with their diverse product portfolio, creates a unique opportunity to help their consumers recognise genuine quality through innovative storytelling that resonates deeply.”