Team Pumpkin has bagged the performance marketing mandate for MutualFundWala.

The agency will drive MutualFundWala’s digital growth through strategic performance campaigns, leveraging data-driven insights to optimise customer acquisition and investor engagement.

As part of the mandate, Team Pumpkin will also manage MutualFundWala’s end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimisation across digital platforms. The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions.

The mandate for MutualFundWala will be handled by Team Pumpkin’s office in Gurugram.

Shashi Kant Bahl, CEO and founder, MutualFundWala, said, "We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country."

Swati Nathani, co-founder, Team Pumpkin, added, “MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”