Advertising

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'

The author states how working with Piyush Pandey on new campaigns felt like living inside a dream she didn't know she had.
MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure

The partnership launched ‘So Jao', a campaign promoting better sleep and everyday well-being.
From left: Raj Kamble, Runzhun Rao, Prasoon Pandey, Rajiv Rao, Piyush Pandey and Sumanto Chattopadhyay

24 Oct 2025 1:37 PM

He didn't just create campaigns, he created people: Raj Kamble

The author recounts his equation with 'Piyush Mama', and shares some memories from Cannes when the latter won the Lion of St. Mark.
LIA creating the iconic moustache on Piyush's picture from his younger days.

24 Oct 2025 10:50 AM

RIP to the 'legend'

Manifest pays tribute to the advertising icon, who helped shape Indian advertising.
Dalbir Singh continues his diary for Manifest.

24 Oct 2025 10:32 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the pecking order on set.
WPP Open Pro builds on WPP's AI platform, WPP Open, which helps brands plan, create and deploy content at scale.

24 Oct 2025 10:24 AM

WPP launches Open Pro

WPP Open Pro is built on the company's existing platform, WPP Open, which helps brands strategise, produce large volumes of content quickly.
Piyush Pandey

24 Oct 2025 10:02 AM

India's adman Piyush Pandey is no more

The advertising legend bestowed with several honours passed away on 24 October.
The 'TV & Cinema and Online Film' jury

18 Oct 2025 2:23 PM

Umma's blog: What happened in Vegas

PhonePe's director - creative and content, discusses her jury and speaking experience in Vegas, along with some stand out work.
Wakefit's ‘Sleep is Mast, Biswa is now Swasth' campaign

17 Oct 2025 1:46 PM

Wakefit puts an end to Biswa Kalyan Rath's late night shopping mistakes

Conceptualised by The New Thing, the campaign comprises a film.
Dalbir Singh continues his diary for Manifest.

17 Oct 2025 10:35 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the irony of in-house pride.

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Godrej Industries' new identity resembles that of an independent Australian agency

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