Dept has announced the launch of Dept Studios in India, a new enterprise content capability built to solve personalised content at scale.

Developed in strategic partnership with Adobe, it combines AI automation and performance insights with engineering depth and human creativity, giving enterprises a connected system for turning content production into measurable growth.

The platform is built specifically for enterprises where content volume, velocity, and complexity are direct constraints on revenue growth.

With 500 plus specialists across 10 global locations, the studio supports 25 plus enterprise brands, including eBay, Uber, and Google. The practice has grown 15% over the past year and plans to add 50 new roles through 2026. 

Alison Webster, VP - strategic partnership program, Adobe, said, “Brands expect content demands to grow 5x by 2027, driven by a consumer that is most responsive to experiences that are highly personalised. Dept and Adobe are delivering an integrated solution to address this challenge, activating AI to optimise content supply chains and streamline workflows, enabling teams to move faster and deliver better customer engagement.”

Andrew Dimitriou, global chief client and growth officer, Dept, said, "The best creative teams share one thing: the ambition to do more than production capacity allows. Dept Studios changes that equation, and nowhere is that truer than India, where the cultural complexity of the market demands infrastructure that's actually built for it."