Advertising

Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands

The agency's mandate has been extended beyond communication into shaping the product itself.
A total of 55 acquisitions were made in 2025

20 Feb 2026 11:31 AM

Publicis Groupe and Havas lead marcom acquisition count in 2025

The French-based holding companies made 11 acquisitions each during the year, according to COMvergence's ‘Marcom Acquisition' report.
Dalbir Singh continues his diary for Manifest.

20 Feb 2026 11:03 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films learns the hard way that in cut-throat bidding, losing can cost the entire film.
Enormous X Bombay Shaving Company

19 Feb 2026 5:04 PM

Enormous bags creative mandate for Bombay Shaving Company

The mandate includes integrated creative duties across key categories for the brand to lead digital and campaign storytelling.
Ashwin Padmanabhan

19 Feb 2026 2:37 PM

There's a renewed respect for linear TV: Ashwin Padmanabhan

On the sidelines of WPP Media's TYNY, its COO unpacked the fading traditional vs digital divide and why agencies must think like tech firms.
João Camacho

19 Feb 2026 10:31 AM

João Camacho joins Havas Life

Moves from Publicis Health, where he was ECD for the Middle East region.
India is the ninth biggest market in terms of advertising revenue

18 Feb 2026 1:47 PM

Advertising to grow by 9.7% in 2026 in India: WPP Media report

Advertising revenue estimated to be at INR 2,01,891 crore in the year, with digital to contribute 68.1%.
The group made 11 acquisitions during the year

17 Feb 2026 11:43 PM

Havas grows by 3.1% globally

Growth in APAC and Africa was 1.7%, on the back of a strong performance in India.
Siddhant Chaturvedi is the face of Crocs Echo range

17 Feb 2026 2:36 PM

Siddhant Chaturvedi is the face of Crocs Echo range

The brand rolled out a campaign, Let Them Talk, fronted by the actor, and conceptualised and produced by Homegrown.
Kausik Misra

17 Feb 2026 10:58 AM

BigTrunk Communications appoints Kausik Misra

He moves from Zee Entertainment Enterprises (ZEEL), where he was head - non-fiction content, Zee TV.

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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