Advertising

ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads

Advocates a risk-based approach, focusing on consumer outcomes rather than regulating the technology itself.
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed

Two winners will travel to Vegas for the Creative Liaisons program, while two will be part of the virtual coaching program.
Shabbir Motiwala

12 May 2026 10:07 AM

Opinion: What we are creating isn't a line item

The author states how the industry needs more dialogue between procurement teams, marketers, agencies, and production partners.
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

Conceptualised by Radhika Produces Films, the campaign comprises an ad film.
Sonali Bendre announced as the face of P N Gadgil and Sons

11 May 2026 5:40 PM

Sonali Bendre is the face of P N Gadgil and Sons

Fronts the jewellery brand's flagship campaign that celebrates the timeless bond between women, gold, and grace.
Happy Mother's Day!

10 May 2026 10:16 AM

The motherhood effect: How women leaders are rewiring ambition

Women from the A&M industry reflect on the experiences that reshaped their professional journeys on the occasion of Mother's Day.
Dalbir Singh continues his diary for Manifest.

08 May 2026 11:24 AM

Producer's Diary by Dalbir Singh

A case of sour grapes for the founder of Kiss Films this week?
District by Zomato's Mother's Day campaign

08 May 2026 10:53 AM

District by Zomato swaps material gifts for shared experiences

The campaign serves as a timely reminder that mothers too deserve special moments to rediscover themselves.
Geet Nazir

08 May 2026 10:29 AM

Rapid Fire with Geet Nazir

Our series continues with Landor India's managing director.
Netflix India's 'Chill Like A Champion' campaign.

08 May 2026 10:12 AM

Netflix India's ‘chill coach' Sunil Grover gatecrashes Mumbai Indians' game prep to pitch Glory

The campaign comprises an ad film.
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Latest Stories

Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'
Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro
Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'
Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'
This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed
Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

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