Reliance Industries has rolled out a campaign to spotlight the offerings of Jio Home, featuring actors Mithila Palkar, Palak Purswani, and Barkha Singh. 

Conceptualised by Radhika Produces Films, the campaign comprises an ad film.

The film follows Palkar, Purswani and Singh as Anaaya, Meera and Ragini, three young women moving into a new apartment as roommates. After the broker introduces them to the space and leaves, they receive a gift to mark their new beginnings and help turn the apartment into a home. As they set up the router and connect their television, the film seamlessly showcases the various offerings under Jio Home, with the track Jio Toh Aise playing in the background. It further highlights how the women use Jio Home in their daily lives and professions as a physiotherapist, analyst and sports journalist, while also spotlighting features such as OTT bundles and monthly plans.

What we think about it: Smartly taps into the relatability of urban roommate culture to position Jio Home as an everyday utility woven into work, entertainment and modern living, with strong chemistry between Mithila Palkar, Palak Purswani and Barkha Singh adding warmth to the narrative. While the integration of the brand’s multiple offerings feels seamless for the most part, the film occasionally leans too heavily into feature-listing, making it feel more functional than emotionally memorable.

The campaign was released on 10 May on Instagram.

CREDITS:

Production house: Radhika Produces Films

Director: Suresh Triveni

Executive producer: Radhika Sawhney

Team Jio marketing: Rohan Khanna, Vibhor Shrivastava, Harsh Jaiswal

Reliance marketing: Gayatri Yadav

Team JioStar: Minakshi Achan, Raunak Shetty, Saransh, Prerana, Satyaki

Team Jio Commercial: Sony Raina, Herat and Manas

DOP: Anuj Dhawan

Associate director: Ameya Ganu

Line producer: Debodeep Chakraborty

Prod. designer: Ajay H. Chodankar and Vipin Kumar

Choreographer: Vijay Ganguly

Assistant choreographers: Ananya Bera, Ricki Deb & team

1st AD: Ayush Saini

D.A: Chaitanya K and Kritika Dhawan

Unit prod manager: Vinay Singh

Prod manager: Umer Qadir

Costume stylist: Kajal Shah

Hair and make-up: Karan Singh

Casting director: Anmol Ahuja

1st AC: Rajan Maharajan

Focus puller: Ashish Salwan

Gaffer: Sunny Singh

Sync sound: Royston Dlima

Spot team: R. Vhanale and team

Cast: Mithila Palkar, Barkha Singh, Palak Purswani and Abhishek Gaikwad

Post producer: Vikas Narvekar

Post assistant: Dayanand Kamble

Offline editor: Dipika Karla

Associate offline editor: Suvrangshu Sarkar

Online artist: Pranay Shetty and Avinash Khambe

Post studio: GVP

Colourist: Vineesh Vijayan (studio skwer)

Music director: Arjuna Harjai

Singer: Saloni Boyina

Sound engineer: Parth Vyas

Sound studio: Tonic the sound factory

Accounts: Mangesh Kanade and Ketan