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The agency's Gurugram office will be handling the account.

04 May 2026 1:08 PM

Jindal Stainless assigns media duties to Madison Media

Account won post a multi-agency pitch.

With this move, the agency moves beyond traditional advertising into long-form storytelling, as brands tap entertainment-led narratives on streaming platforms.

04 May 2026 10:47 AM

Rediffusion launches Rediffusion Narrative, a content division for streaming-led storytelling

The new unit will focus on web series, microdramas and brand-integrated formats, led by Ambica Kuthiala.

The two winning campaigns

01 May 2026 10:12 AM

Global Best of the Best Effie Awards 2025: McCann, The Womb bag Grand Effies

The competition is open to Gold and Grand Effie winners from national and regional Effie Awards programs around the world.

01 May 2026 9:58 AM

The slow death of craft: A letter of 'This May'

The author urges the industry to stop diluting storytelling's soul.

The Q1 results were the first one after the merger with IPG

30 Apr 2026 12:22 PM

Omnicom core revenue increases by 6.7% in Q1 2026

This increase came due to an increase in organic revenue of 3.9% while the balance growth was attributed to foreign exchange fluctuation.

Rajesh Ramaswamy

30 Apr 2026 11:35 AM

The Script Room's co-founder Rajesh Ramaswamy to step down

He has shared that his future interests are to work as a film director and creative.

Dalbir Singh continues his diary for Manifest.

30 Apr 2026 11:28 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films highlights how AI is taking over.

The group's revenue for Q1 was GBP 3,030m

28 Apr 2026 12:20 PM

WPP Q1 revenue down 6.6%, India grows by 1%

India remains the only market in the top five to grow; China faces major slump.

Gulf Oil Lubricants X Curativity

28 Apr 2026 11:02 AM

Gulf Oil Lubricants India assigns creative duties to Curativity Brand Solutions

As per the mandate, the agency will spearhead the brand's creative strategy.

28 Apr 2026 11:00 AM

Unfiltered: Fear and loathing in Indian advertising

The author states while the industry is 'overflowing with talent', it faces a 'fear management issue'.

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Latest Stories

Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'

Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro

Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'

Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'

WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'

This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias