WPP's quarter one revenue was down 6.6% on a year-on-year (YoY) basis and down by 4% on like-for-like (LFL).

The network's first-quarter revenue was GBP 3,030 million. The group expects LFL revenue to decline from the mid to high-single digits in the current quarter, with an improving trajectory in the second half of the year.

While the network faced a dip in revenue globally, Indian operations grew by 1%. 

Cindy Rose OBE, chief executive officer, WPP, said, “Building a simpler, integrated WPP – powered by WPP Open – is resonating with clients and driving strong new business. While it is only a few months since we unveiled our Elevate28 strategy, I am encouraged by this momentum which validates the ‘Stabilisation’ phase of the plan and our path to growth. Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025."

She added, "I would like to thank our clients and partners for their trust, our shareholders for their continued support and our people for their unwavering commitment as we execute our plan.”

WPP Media declined by 8.5% (LFL) driven by prior year client losses, but saw improvement from Q4 2025 (-10.8%).

Other 'global integrated agencies' declined 6.4% LFL with WPP's creative agencies in aggregate down mid to high-single digits. 
WPP Production (launched in February 2026 and built around Hogarth) grew low single digit.

Its public relations arm, Burson, which is speculated to be up for sale, saw revenues decline by 2.6% (LFL). Burson saw improving trends with growth in North America supported by better new business, offset by declines in Asia and the Middle East.

Landor and Design Bridge and Partners continued to grow, supported by spend from existing clients.