Advertising

Zomato's 'Fuel Your Hustle' campaign.

19 Jan 2026 5:09 PM

Zomato fuels Smriti Mandhana's hustle, reframing healthy eating as a performance choice

The campaign consists of an ad film.
Komal Pandey and Siddharth Batra are the faces of Myntra's Wedding Campaign

19 Jan 2026 11:06 AM

Komal Pandey and Siddharth Batra become the faces of Myntra's Wedding Campaign

The collaboration marks Myntra's first creator-led wedding association, and includes a campaign comprising two films.
ting logo

19 Jan 2026 10:59 AM

ting launches ting Sports

The vertical for sports marketing will provide digital, social media, studios, web and branding services to sports brands and events.
Virakti Rustogi

18 Jan 2026 10:42 PM

Crayons appoints Virakti Rustogi

Her last full-time stint was with Bharat Media Group as branch head till 2024.
ChatGPT's second mainstream campaign for the Indian market.

16 Jan 2026 11:17 AM

Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline

The campaign consists of an ad film.
Here's what Dalbir Singh is doing this week

16 Jan 2026 9:58 AM

Producer's Diary by Dalbir Singh

Dalbir Singh, founder, Kiss Films, ditches the AI avatar from last week, and shows an interaction with a director.
Sonal Verma

15 Jan 2026 11:47 AM

Sonal Verma joins Arc Worldwide

Moves from Cheil India.
Martina Suess Cromer

14 Jan 2026 10:58 AM

Martina Suess Cromer moves on from FCB Global

Was serving as the global communications officer.
Image by 52Hertz from Pixabay

13 Jan 2026 10:50 AM

The middlemen nobody talks about

An industry insider who prefers to remain unnamed, pens down why the industry must stop lying to itself.
Usha Bhandarkar

13 Jan 2026 10:38 AM

Opinion: The creative force of Usha Bhandarkar

The author reflects on Bhandarkar's creative brilliance, quiet leadership, and the lasting impact she had on people and brands.

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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