Tgthr has announced the appointments of Shamima Pereira as business head and Sonia Kumar as AVP - strategy. 

Pereira joined the agency in December from The Womb, where she was business head. Kumar moves from DDB Mudra Group, where she was director - brand engagement.

Aalap Desai, co-founder and CCO, tgthr, said, “As we continue to challenge traditional agency models, bringing in fresh minds like Shamima and Sonia is crucial. Their combined expertise in business growth and strategic depth will be instrumental in delivering the cohesive, high-impact outcomes our clients expect from tgthr.”

Pereira said, “Joining tgthr marks an exciting new chapter in my journey. The agency’s unique model, where creative, media, and production collaborate seamlessly under one roof, allows us to deliver truly integrated, future-forward solutions. tgthr is at a pivotal stage of creating impactful work, and I look forward to being part of this journey.”

Kumar will be leading strategy at the agency.

She said, “I’ve always been deeply passionate about building meaningful brand stories, and strategy has been at the core of that journey. For me, great brands are built at the intersection of sharp strategy and compelling storytelling. I’ve always been excited by that space. I am excited joining tgthr gives me the opportunity to push those boundaries further and create work that is both impactful and culturally relevant.”

Pereira has also worked with FCB Ulka, Leo, Publicis and Scarecrow, while Kumar has had stints with Leo and dentsu Webchutney.