Red Bull India has renewed its integrated media partnership with WPP’s  Wavemaker, reinforcing a long-standing partnership of over 15 years. 

The mandate covers media strategy, planning and buying across digital and traditional platforms, supporting Red Bull’s focus on driving, storytelling, brand impact and measurable business outcomes.

The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments while maintaining consistency and scale across platforms.

Red Bull’s marketing in India has been shaped by its association with youth culture, sports, and experiential ecosystems. 

Shekhar Banerjee, president, client solutions, WPP Media South Asia, said, “Our continued partnership with Red Bull India reflects a strong, enduring relationship built on shared ambition and consistent delivery over time. As the media landscape evolves, our focus remains on crafting integrated strategies that seamlessly connect powerful brand storytelling with measurable outcomes across platforms. By leveraging data, technology, and cultural insight, we aim to build deeper audience engagement and drive sustained growth for the brand.”