The August issue of Manifest is now available to purchase.

The August issue has an in-depth feature about the migration towards digital-first and independent news outlets.

The cover page features Zee's Kartik Mahedev chatting about the media network's 'Poora India Watchega' campaign that got mixed reviews, and Shashi Sinha discussing his four-decade stint with IPG (now Omnicom).

There is an in-depth special focus on Dainik Bhaskar and Kantar's 'Urban Bharat' report, with coverage from three round tables in Mumbai, Delhi and Bengaluru, as well as an explanation of its 'City Opportunity Index'.

We have Q&As with EmoMee's Pooja Jauhari and Varun Duggirala, Havas Life's Joao Camacho, and Killer Jeans' Hemant Jain.

We also chat with Simon Cook on the drop in entries at the Lions this year, and whether that is any reason for concern for the organisation.

Sticking to the topic, S Subramanyeswar, chief strategy officer, Omnicom Advertising India, and chief knowledge officer, Omnicom Advertising Asia, and Satbir Singh, founder and chief strategy officer, Thinkstr, discuss the future of the festival if entries continue to dip at the same rate as this year.

Our podcast series, Marketing Manifest Stations With Manasi, continues with Siddharth Purohit, co-founder, Aazol, speaking about his transition from a management consultant to building a purpose-led food brand with his mother and co-founder Apurva Purohit (media veteran, who was former president, Jagran Prakshan).

We also examine how Fevikwik tapped into India's growing fascination with AI to transform consumers into co-creators, using PR to make emerging technology feel instantly accessible.

Shubhranshu Singh writes that media is not dying, but it is being repriced, with the question being who survives it, and who writes the new terms.

We have in-depth coverage from IAA and UNICEF's roundtable hosted by Manifest, on 7 July in Mumbai, where the India Advertising Midline Study was revealed (an update from the 2021 Baseline Study).

Our data partner, Boomlet, shares marketing numbers behind the USD 1.2 trillion FIFA World Cup, with a focus on how it was the largest creator moment on record.

Ria Singh shares her 'Unfiltered take' on whether ad film-makers are artists or simply service providers.

Adyasha Roy Tomar provides her thoughts on Salman Khan's tweets, and states how they are different from any other.

Ruchi Sharma writes about how 'everybody is a creative director', stating how the role is changing.

Our rapid fire series continues with Neha Mewawalla, co-founder and creative director, Wife.

Buy the August issue here.

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