Dentsu has elevated Surjo Dutt as chief executive officer, Dentsu Creative Webchutney. This is in addition to his current role as chief creative officer. 

He will continue to report to Amit Wadhwa, CEO South, Dentsu Creative and Media Brands. 

With this elevation, Dutt will be responsible for creative and commercial growth. 

Indrajeet Mookherjee, the current CEO, steps into the role of president - integrated client management, South Asia, dentsu. 

Harsha Razdan, CEO, South Asia, dentsu said, “The most powerful ideas are born from curiosity - from people who are never satisfied with what already exists. That spirit has always lived inside Dentsu Creative Webchutney. Technology, including AI, will give us new speed, new scale and new possibilities. But imagination, empathy and original thought will always remain deeply human qualities. The ideas that truly touch people and stay with them come from the heart and mind of human beings. Surjo’s role now is to nurture that spirit further and help the agency reach new heights by bringing together the power of human imagination and artificial intelligence.”

Wadhwa added, “A creative person helming our largest creative agency in India says everything about where we stand. Surjo brings rare instinct, range and craft, and a leadership style that draws the best out of people. As we enter the next phase of growth, creativity is firmly at the centre of how we plan to win.”

Dutt said, “The kind of openness, optimism, and kindness I have found at Dentsu Creative Webchutney in my three years here has been truly humbling. With over 70 brands across every category conceivable and more than 400 people across multiple geographies, Dentsu Creative Webchutney is a powerhouse of creativity and human potential that I am privileged to be a part of. The only way I know to lead is with love, empathy and laughter and I look forward to rolling up my sleeves and wading right in to our next amazing chapter.”