Godrej Consumer Products has announced the elevation of Shalini Avadhani and Gaurav Kumar as chief creative officers of Lightbox, the company's in-house agency.

Manifest reached out to Avadhani and Kumar to confirm the news. Kumar has also updated his LinkedIn profile with a statement to highlight this development.

Avadhani and Kumar were previously the agency's lead - creative strategist.

Both of them were instrumental in setting up the in-house creative agency in 2023.

The duo will take on Swati Bhattacharya's role, who exited Lightbox in January 2026.

Avadhani said, "When we set up Lightbox in 2023, the bet was simple: proximity to the brand doesn't dilute creative ambition; it sharpens it. Most agencies get a brand for a campaign cycle. We live inside it: the tensions, the ambitions, the insights that never make it into a brief. The next chapter is about turning that depth into work that cuts through, because the best brand stories are told by the people who've moved in with their brands, not just visited them."