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Boldfit campaign.

05 Jan 2026 3:04 PM

Boldfit uses Suhani Shah's magic and Samay Raina's misread to sell fitness

The campaign consists of an ad film.

Lahori Zeera's 'Har Koi Peera, Lahori Zeera' campaign

05 Jan 2026 2:56 PM

From everyday to extraordinary, Lahori Zeera fits into all moments of life

The second edition of 'Har Koi Peera, Lahori Zeera' is conceptualised by Enormous.

TRESemmé's campaign for its Hydra Matrix range.

05 Jan 2026 10:59 AM

Ananya Panday and Anurag Kashyap go off-script so TRESemmé can steal the scene

Conceptualised by Braindad, the campaign consists of an ad film.

Here's what Dalbir Singh is doing this week.

02 Jan 2026 11:56 AM

Producer's Diary by Dalbir Singh

Dalbir Singh, founder, Kiss Films, reveals how agencies are looking to cut costs in film productions.

02 Jan 2026 11:47 AM

Raahil's blog: More questions than answers, than ever before

The author lists ten (and a bonus) predictions for the industry for 2026.

Manifest's January issue

02 Jan 2026 11:39 AM

First issue of 2026 out now

The cover story is around the five networks and the agencies that operate within them.

Our picks of the year

31 Dec 2025 10:47 AM

Manifest's favourite advertising campaigns of 2025

The editorial team picks its favourite advertising campaigns from the year.

31 Dec 2025 10:13 AM

Her take: The silences lost in the mutes

The author explains that with the growth of AI, duration won't grab attention anymore, putting more focus on storytelling.

Screenshot from an ad created by Kiss Films for Pepsi

30 Dec 2025 10:31 AM

Opinion: Chasing the first real AI holiday classic

The author describes the process of crafting a meaningful advertisement using AI.

29 Dec 2025 10:54 AM

'Anticipate significant convergence between content creators and distribution hubs'

We ask experts to state the one consolidation they see happening in 2026.

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'

Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency