WPP Brand & Design has announced a series of senior leadership appointments across Asia-Pacific following the formation of its regional brand and design collective under APAC president Lulu Raghavan.

The newly formed collective brings together WPP's specialist agencies, including Landor, Design Bridge and Partners, amp, ManvsMachine, Coley Porter Bell, BDG, CBA Design and DeepLocal, under a single regional structure.

The model combines capabilities spanning brand consulting, identity, sonic branding, motion, experience and governance, supported by shared data and WPP's Open Intelligence platform.

As part of the leadership changes, Alexandra Cerruti, previously executive vice president, APAC at Design Bridge and Partners, has been appointed executive vice president, Southeast Asia, WPP Brand & Design. Based in Singapore, she will oversee the group's operations across Southeast Asia.

In Hong Kong, Danley Stone, formerly managing director of Design Bridge and Partners Hong Kong, has been named managing director, Hong Kong, WPP Brand & Design. Stone has worked across Asia for nearly 15 years and has partnered with clients including HSBC, Lazada, HKEX, Prudential, CapitaLand and Trust Bank. Peggy Hon, general manager of Landor Hong Kong, has left the business.

Nikki Lin, previously managing director, China at Design Bridge and Partners, has been appointed managing director, China, WPP Brand & Design. Based in Shanghai, she will lead the group's operations in mainland China.

Ben Gordon, formerly chief growth officer, Asia at Design Bridge and Partners, has been named executive vice president, growth, APAC, WPP Brand & Design. He will oversee growth across the group's brand and design portfolio in the region.

The appointments follow WPP's move to consolidate its specialist brand and design agencies into a unified regional offering across Asia-Pacific.

Jane Geraghty, global CEO, WPP Brand & Design and Landor, said, "Brand has once again, quite rightly, become a core business driver and a chief focus for leading organisations," said Jane Geraghty, global CEO, WPP Brand & Design and Landor. "Our new model harmonises data-driven technology and consulting with our world-class creative craft. By pairing analytical insights that prove the commercial value of brand investments with design that resonates on an emotional and human level, we can build powerful brand systems that stimulate growth, move people, and ultimately shape consumer behaviour." 

Geraghty added, "I am thrilled to welcome them into these vital leadership roles within WPP Brand & Design. By bringing together the formidable strengths of our design and branding agencies, we are creating a powerhouse offering in the region. This team’s combined expertise, local market knowledge, and passion for brand transformation are exactly what our clients need to navigate rapidly evolving, yet very different, marketplaces from Greater China to India to Australia - especially as we pioneer the integration of AI and agentic technologies to redefine how brands connect with those diverse audiences."

Raghavan said, "These roles are a testament to the incredible depth of leadership talent we have within our network. Cerruti, Stone, Lin and Gordon have all demonstrated an exceptional track record of driving commercial success at Design Bridge and Partners, fostering a culture of creative excellence, and building deep partnerships with the region’s leading brands. Now, within the WPP brand and design collective, I have absolute confidence that they will help to unlock brilliant new opportunities for our clients and our people across APAC, and I can’t wait to start working with them more closely."