Advertising

Alongside Bumrah, the campaign also features Sanjana Ganesan, his wife.

06 May 2025 10:52 AM

Jasprit Bumrah invests in uppercase

The brand has rolled out a campaign 'Batana Bhool Gaya' to highlight Bumrah's new role.
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.
Ugaoo's 'Moms in all forms' campaign.

05 May 2025 3:46 PM

Ugaoo redefines modern motherhood one plant at a time

The campaign consists of an ad film.
Screenshot from the launch campaign

05 May 2025 11:36 AM

Reframing cooking as a basic life skill rather than a gendered responsibility

SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
From left: Abhijat Bharadwaj, Sushant Barua and Sahil Shah.

05 May 2025 11:33 AM

Sushant Barua joins Dentsu Creative Isobar

He moves from Creativeland Asia, where he was executive creative director.
Kiran Bhanushali

05 May 2025 11:07 AM

Opinion: Different species of creative directors

Rediffusion's senior creative director lists why his peers are the ones that make advertising chaotic, yet brilliant. 
Debbi Vandeven

05 May 2025 10:56 AM

The sheer volume of celebrities in Indian ads is incredible: Debbi Vandeven

VML's global CCO on the recent merger's influence on its creative vision, India’s creative potential and strategic importance, and more...
Manifest's May issue

05 May 2025 10:19 AM

Manifest's May issue is out

There's Manifest Play coverage, a chat with Debbi Vandeven, global CCO, VML, an analysis of the financial impact of awards, and more...
Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report

The annual report by Lions reveals two major barriers to creativity: poor insights and cultural inertia.
In addition, Mandeep Sharma is now the COO, Cheil India.

02 May 2025 12:04 PM

Cheil India is now Cheil SWA Group

Will be led by Carlos LimSeob Chung, president and CEO, and Jitender Dabas, CEO, Cheil X, will oversee agencies within the Cheil SWA Group.

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Sujeet Behra

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Dentsu India elevates Sujeet Behra
Asian Paints Royale Play campaign featuring Mira Kapoor

03 Jul 2025 11:04 AM

Asian Paints and Mira Kapoor bring Rome home with Royale Play
Madison Media X Farmley

03 Jul 2025 10:49 AM

Madison Media Omega wins media mandate for Farmley
Fabian Cowan

03 Jul 2025 10:47 AM

Connect Digital appoints Fabian Cowan

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Launches 'four-step' process to curb misleading entries.

30 Jun 2025 11:11 AM

Cannes Lions adds 'enhanced measures' after DM9 controversy
Durgesh Pragati Satish Amble

27 Jun 2025 9:15 AM

Cannes Lions 2025: A child lost in Cannes
Mithila Saraf at Cannes Lions 2025

24 Jun 2025 9:45 AM

Cannes Lions 2025: Is advertising the coolest job in the world?
Team FCB India (above) and Team Havas

16 Jun 2025 6:00 PM

Cannes Lions 2025: FCB India, Havas Creative bag Gold Lions

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