WPP Media has been appointed the integrated media partner for LT Foods' flagship brand Daawat in India.

The mandate covers end-to-end media strategy, planning, buying and activation for the brand.

LT Foods, which operates in more than 85 countries, will work with WPP Media on its media activities in India's consumer market.

The agency will handle Daawat's media planning and activation across channels, using audience intelligence, data, technology and AI-powered planning as part of the mandate.

Ritesh Sud, chief marketing officer – India and Far East, LT Foods, said, "As we accelerate our growth ambitions in India, building stronger and more meaningful consumer connections is a strategic priority. WPP Media's integrated capabilities, audience-first approach, and deep understanding of the evolving media landscape make them the ideal partner to help strengthen our brands and deliver measurable business growth. We look forward to building a future-ready media ecosystem together."

Priti Murthy, president client solutions, WPP Media South Asia, added, "The future of marketing lies in connected experiences powered by data, technology, and deep audience understanding. We are delighted to partner with LT Foods to build an integrated media ecosystem that brings together strategic planning, AI-powered capabilities, and precision execution. Together, we look forward to creating stronger consumer connections, accelerating brand growth, and delivering measurable business outcomes."