Advertising

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India

The account was won post a multi-agency pitch.
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar

The account was won following a multi-agency pitch and will be serviced by the agency's Gurugram office.
TyresNmore X The Minimalist

11 Aug 2026 10:49 AM

The Minimalist secures digital mandate for TyresNmore

The agency will lead brand strategy, creative, social media and performance marketing for the brand.
Matches featuring India generated 58% higher ad volumes than non-India matches, as per the report

10 Aug 2026 11:31 AM

ICC Women's T20 World Cup 2026 sees 39% rise in ad intensity per match: TAM Sports

Google emerged as the top advertiser, accounting for 16% of ad volumes, followed by Coca-Cola India, Amway, Jindal Steel and Policybazaar.
The campaigns from last week that. had balanced and inclusive representation.

10 Aug 2026 11:19 AM

Voice-O-Meter: Small steps towards 'breaking the bias'

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Akshay Agrawal

10 Aug 2026 10:20 AM

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal

SPNI's linear ad sales head discusses KBC's evolving advertiser proposition, the shift to outcomes, rise of brand integrations, and more.
Jishnu Dev Varma

08 Aug 2026 12:11 PM

Advertising must uphold transparency and ethics, and not be misleading: Jishnu Dev Varma

Maharashtra's governor was the chief guest at the IAA Leadership Awards, during which he delivered a keynote for the industry.
Clockwise from bottom left: Kartik Sharma, Babita Baruah, Tanya and Sam Balsara, Dilip Shanghvi, and Neeraj Roy

08 Aug 2026 11:39 AM

IAA Leadership Awards: Babita Baruah and Kartik Sharma bag top creative and media honours

Dilip Shanghvi wins 'Business Leader of the Year', while Neeraj Roy is inducted into the 'Hall of Fame'.
Starbucks India's 'This Is Espresso. This Is The Heart of Starbucks' campaign.

07 Aug 2026 11:30 AM

Starbucks India serves up an ode to the espresso shot

The campaign comprises an ad film.
Dalbir Singh continues his weekly diary for Manifest.

07 Aug 2026 9:00 AM

Producer's Diary by Dalbir Singh

Anish Dedhia bursts Dalbir Singh's bubble.
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Latest Stories

Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'
Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro
Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'
Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'
This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed
Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

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