Advertising

Ad volumes on TV dipped by 4% in 2024 over 2023, as per TAM adex report

29 Jan 2025 12:44 PM

Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report

Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
From left: Aditya Kanthy, Rajesh VR, Abhijit Avasthi, Mithila Saraf, Gautam Reghunath, Sonal Dabral, Navin Talreja, Harshil Karia and Ashish Khazanchi.

29 Jan 2025 11:47 AM

Good Ads Matter round table: A debate on brand building

Among the topics discussed was the retainer vs project model.
Adesh Mulkalwar

28 Jan 2025 1:21 PM

EssenceMediacom elevates Adesh Mulkalwar

Was manager, e-commerce.
Mihir Karkare

28 Jan 2025 1:29 AM

Mihir Karkare ends his 16-year stint with Mirum India

He joined as co-founder and EVP in 2009 and later served as MD from February 2024 until his exit.
Seen Enough by Aditi Jain

27 Jan 2025 11:26 AM

Seen Enough by Aditi Jain

Humorous observations about everyday life and events in advertising.
Team Ogilvy winning the agency of the year accolade

25 Jan 2025 12:45 AM

Effies 2024: Ogilvy reclaims agency of the year, while Mondelez retains client of the year title

Leo wins the Grand Effie, while last year's agency of the year, McCann Worldgroup India finishes third.
Tanvi Shah

24 Jan 2025 11:20 AM

Scenes, screens and in-betweens: A neurodivergent's creative journey

The author navigates the fast-paced world of advertising while championing neurodivergent creativity as a force for innovation and change.
Here's what the founder of Kiss Films is doing this week.

24 Jan 2025 10:21 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films reconnects with a schoolmate.
A total of 486 jurors judged the entries. 

23 Jan 2025 9:29 AM

Effie India Awards to be held on 24 January

The awards received a total of 1,152 entries from 75 agencies.
From top left (clockwise): Emily Del Greco, Adam Gerhart, Toby Jenner, and Mark Patterson.

22 Jan 2025 4:11 PM

GroupM revamps its global leadership structure

Appoints McKinsey & Company's Emily Del Greco and elevates Adam Gerhart, Toby Jenner, and Mark Patterson.

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