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At the heart of the film is champi, a ritual rooted in inde wild's heritage and Anupama Parameswaran's South Indian upbringing.

27 Aug 2026 12:07 PM

inde wild gets to the root of Indian beauty with Anupama Parameswaran

The campaign comprises an ad film.
Screenshot from the film

25 Aug 2026 11:54 PM

Giva takes down Kriti Sanon Raksha Bandhan film amidst backlash; actor responds

Sanon states that the 'essence of festivals is not in the clothes worn', while Giva says 'hurting sentiments' wasn't their intent.
CreativeMud x Uflex

25 Aug 2026 3:32 PM

Uflex assigns its creative and digital duties to CreativeMud

As part of the mandate, the agency has developed the creative strategy and campaign for Uflex's Zipouch range.
Sai Karthik

25 Aug 2026 3:09 PM

Sai Karthik joins Ulka

He moves from Talented, where he was managing strategy.
Häfele takes its ongoing “Maximising What Matters the Most” campaign into its next chapter with Sachin Tendulkar

25 Aug 2026 11:26 AM

Häfele and Sachin Tendulkar hit a century, this time in the kitchen

The campaign turns a dishwasher capacity into a cricket-inspired narrative featuring the cricket legend.
Joao Camacho

25 Aug 2026 9:25 AM

The challenge is making sure regulation doesn't become a barrier to education: Joao Camacho

Havas Life India and MEA's chief creative officer discusses why working in the healthcare category is deeply personal.
The jurisdiction question follows HUL's suit against Beco over its #WarOnWhatsHidden comparative campaign featuring Surf Excel Matic Liquid and Vim Dishwash Gel.

24 Aug 2026 5:55 PM

HUL-Beco ad dispute: Delhi HC reserves order on territorial jurisdiction

Beco says the dispute has no connection with Delhi, while HUL argues its campaign and online sales create a commercial link to the city.
Skoda Slavia

24 Aug 2026 11:04 AM

Voice-O-Meter: Skoda breaks the bias from the driver's seat

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Garden Vareli x SW Network

24 Aug 2026 10:41 AM

Garden Vareli assigns SW Network for its performance marketing duties

The account was won post a multi-agency pitch.
Team Pepper with Josy Paul and Prathap Suthan at the press meet on 22 August

24 Aug 2026 10:22 AM

Pepper Awards 2026: Entries open

The awards go national to celebrate creativity across the nation for the 20th edition.
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Latest Stories

Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'
Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro
Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'
Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

Most Read

The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'
This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed
Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

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