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The win came for Gatorade's Turf Finder

13 May 2025 12:39 PM

Warc Awards for Effectiveness 2025: Leo India bags Grand Prix

A total of five Grands Prix have been awarded.

Aalap Desai

13 May 2025 10:35 AM

Work has become mediocre because clients are not paying enough for creative thinking: Aalap Desai

tgthr's co-founder and CCO, discusses the importance of awards, embracing the work culture of Gen Z, the need for mentorship, and more...

Essencemediacom and Hero MotoCorp

12 May 2025 2:42 PM

Hero MotoCorp assigns its media duties to EssenceMediacom

The account was won post a multi-agency pitch.

Amardeep Singh (left) and Shashi Sinha

12 May 2025 11:59 AM

Amardeep Singh elevated as CEO at IPG, Shashi Sinha handed newly created role

Shantanu Sirohi, currently COO, Interactive Avenues, will replace Singh as CEO of the agency.

Sushant Vithaldas

12 May 2025 10:42 AM

Sushant Vithaldas exits Schbang

He was head of business - Bengaluru.

Madison Media Alpha and Zouk

12 May 2025 10:32 AM

Zouk assigns its media duties to Madison Media Alpha

The account was won post a multi-agency pitch. 

Here's what Dalbir Singh is doing this week.

09 May 2025 10:56 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films learns that clout is a currency some aren’t willing to share.

Sohini Dasgupta

09 May 2025 9:53 AM

Unfiltered: The great Indian mom show: Work, worries and winging it

Sohini Dasgupta continues our monthly Her Take column, in which women producers and directors share their thoughts about the industry.

GroupM is set to overhaul its agency structure

07 May 2025 3:52 PM

GroupM to overhaul agency structure, will merge brands under single P&L

Expected to consolidate its agency brands - EssenceMediacom, Mindshare, and Wavemaker into a single entity.

Lowe Lintas X Cofsils

07 May 2025 3:06 PM

Cofsils assigns brand and communications duties to Lowe Lintas

The account was won post a multi-agency pitch. 

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