SW Network has secured the performance marketing mandate for saree brand Garden Vareli.

Under the mandate, SW Network will manage Garden Vareli’s digital media strategy, including planning and execution across platforms. The focus will be on optimising media investments to support the brand’s marketing and revenue objectives.

The partnership will see SW Network work with Garden Vareli on digital campaigns aimed at improving brand visibility, campaign performance and consumer engagement across India.

Neeraj Katariya, vice president and head - digital and e-commerce, Garden Vareli, said, “As we continue to strengthen our presence across digital platforms, it was important for us to partner with an agency that brings strategic media expertise backed by a deep understanding of consumer behaviour. SW Network’s data-driven approach and media capabilities make them the right partner to help us reach the right audiences and accelerate our growth.”

Raghav Bagai, co-founder, SW Network, added, “Garden Vareli has built a remarkable legacy in Indian fashion with its timeless saree collections. We are excited to partner with the brand and look forward to delivering media strategies that expand its digital footprint, strengthen audience engagement, and support its growth ambitions.”

Shlok Hari, business head, SW Network, added, “We are looking forward to working with and helping grow a brand that has carved a strong space for itself in the fashion industry and is now looking to aggressively expand its online presence. Our approach will focus on integrating the right mix of inventory, targeting, creative, and data analytics to help Garden Vareli scale efficiently and build sustained digital growth.”