Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week, there is no clear winner, among the campaigns covered by the team.

While some campaigns feature women prominently, a few continue to rely on familiar stereotypes, including portraying women as confused or primarily associated with domestic roles.

Since none of the campaigns offer sufficiently progressive or gender-forward representation, none make the cut on the Voice-O-Meter this week.

Here are the films from the week:

Cars24

Duolingo

Spotify

Vi

Wellbeing Nutrition