Advertising, 15 Sep 2026

Chirag Sangai

15 Sep 2026 8:26 AM

Opinion: It is time to rethink how we value integrated agencies

The author examines how changing campaign demands, creator ecosystems and evolving agency workloads are reshaping marketing partnerships.
The agency's Gurugram office will handle the account

15 Sep 2026 8:23 AM

Ashiana Housing assigns media mandate to Arena Media

Account won following a multi-agency pitch.
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Chirag Sangai

15 Sep 2026 8:26 AM

Opinion: It is time to rethink how we value integrated agencies
The agency's Gurugram office will handle the account

15 Sep 2026 8:23 AM

Ashiana Housing assigns media mandate to Arena Media
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