Arena Media India, a part of Havas Media India, has won the integrated media mandate for Ashiana Housing.

The account was won following a multi-agency pitch. The agency's Gurugram office will handle the account which will be led by Manish Sharma, president, Arena Media India.

Arena Media India will handle the senior living developer's integrated media strategy spanning traditional media, digital platforms, audience intelligence, strategic partnerships and data-led media solutions.

Ankur Gupta, joint managing director, Ashiana Housing, said, "As we continue to strengthen our presence across markets, we were looking for a strategic partner who could bring together consumer understanding, integrated capabilities and future-focused media thinking. Arena Media India's strategic approach, collaborative mindset and strong understanding of our business ambitions made them the ideal choice. We are excited to partner with the team as we continue building meaningful connections with senior audiences and their families and accelerate the next phase of our growth journey.”

Uday Mohan, chief operating officer, Havas Media and Arena Media India, said, "The appointment reflects Arena Media India's continued momentum and our ability to deliver integrated media solutions that create measurable business impact. Powered by Converged.AI, Havas' AI-enabled operating system, we combine data, technology and human expertise to help brands make faster, smarter decisions while building more connected consumer experiences. We are excited to bring these capabilities to Ashiana Housing as it enters its next phase of growth.”

Archana Aggarwal, chief growth officer, Havas Media Network India, added, "Ashiana Housing has built a strong and trusted position in the senior living category and has been recognised as India’s number one senior living brand for the ninth time in a row by Track2Realty, and its next phase of growth presents an exciting opportunity to bring sharper consumer understanding and connected media thinking into the mix. At Havas Media Network India, we believe growth comes from understanding what drives people and translating those insights into experiences that create stronger brand and business outcomes. We look forward to partnering with Ashiana Housing to build greater relevance with evolving senior audiences and their families and unlock new avenues for sustainable growth."