Advertising

Jitender Dabas (Left) and Pallavi Chakravarti

18 Jul 2025 10:05 AM

David vs Goliath: Who has the upper hand in the agency battle?

The eternal debate rages on - do network agencies still have an edge, or are independent agencies better equipped to meet modern-day demands?
Top row (left to right): Yasuharu Sasaki and Harsha Razdan. Bottom row (left to right): Narayan Devanathan, Amit Wadhwa and Gurbaksh Singh.

17 Jul 2025 5:02 PM

Dentsu Lab launches in India

Gurbaksh Singh, chief creative officer and chief innovation officer - South Asia, dentsu, will lead The Lab in India.
Tuborg X Lowe Lintas

17 Jul 2025 4:55 PM

Tuborg assigns creative mandate to Lowe Lintas

The account was won post a multi-agency pitch and will be handled by the agency's Gurugram office. 
The Indian Masculinity Maze report reveals a dominant reliance on outdated tropes

17 Jul 2025 3:32 PM

94% of Indian ads still reinforce outdated masculinity: Kantar report

The 'Indian Masculinity Maze' report examines what ads get wrong and how urban Indian men are perceived and portrayed in modern advertising.
A screen grab from the Shree Anandhaas promo film

17 Jul 2025 10:34 AM

Shree Anandhaas dishes up drama with a punch of absurdity for its Chennai launch

Conceptualised by Coimbatore-based agency Desert Hawk, the promo film is as bizarre as it is effective.
Sir Martin Sorrell

16 Jul 2025 9:32 AM

'If I was the CMO of P&G or Unilever, I'd be raising red flags about how WPP is operating'

Sir Martin Sorrell, executive chairperson, S4 Capital, engages in a conversation about the current state of holding companies, and more...
Baiju Shah

15 Jul 2025 7:11 PM

Accenture's Baiju Shah moves to WPP

Was global chief strategy officer at Accenture Song.
Sainath Saraban 

15 Jul 2025 1:10 PM

Theblurr appoints Sainath Saraban 

He was most recently serving as the co-founder and head - creative, Studio Simple. 
Devarshi Shah

15 Jul 2025 12:17 PM

Devarshi Shah elevated at Only Much Louder

Was senior vice president for its branded content division.
WPP Media's Mindshare led the agency billings table for 2024

15 Jul 2025 11:50 AM

WPP Media agencies continue dominating billings in India: COMvergence report

Its agencies contribute to 41.25% of the total billings in India. 

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Pankaj Nagpure, Vijay Pusdekar, Leander Paes, Shri Guruji, Amit Gandhi and Sachin Naxane during the launch event of GS Delhi Aces in TPL by Guru Samruddhi House of Investments in Dubai.

11 Sep 2025 11:48 AM

Guru Samruddhi acquires GS Delhi Aces in Tennis Premier League

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Star power seems to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?
Facebook is among the many social media portals banned by the Nepal government

08 Sep 2025 8:39 AM

Social media shutdown in Nepal: Impacting Dashain economy and digital progress
With access to the data Google must now share, AI firms could build stronger chatbots, search engines and even web browsers.

04 Sep 2025 2:12 PM

Google won't be forced to sell Chrome: US court verdict
Manifest's September issue

02 Sep 2025 8:47 AM

September issue of Manifest is out now

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