^ a t o m has announced the appointments of Ishita Hora and Preitesh Ghag. Hora joins as senior vice president while Ghag has been appointed group creative director. 

Hora joins the agency from WPP Production. 

Abhik Santara, director and CEO, and Yash Kulshresth, co-founder and chief creative officer, ^ a t o m , said, “We are building ^ a t o m around deeper, longer-term relationships with our brands. None of the brands that we manage are short term, one off projects. And that requires people who can understand a client’s business beyond the brief and turn that understanding into stronger relationships and stronger work. Ishita and Preitesh bring exactly that scale, bigness and depth of experience through the global iconic brands that they have managed."

Hora said, “Joining ^ a t o m was a very considered, long-term decision for me. I wanted to get back to the kind of advertising I’ve always loved, while being somewhere I could add real value and continue to grow. The people, culture, energy and work at ^ a t o m felt incredibly aligned with how I like to work. I’m excited about what we can build together.” 

She has also had stints with WPP Production, Ogilvy, Famous Innovations, and Rediffusion. Along with creative stints, Ghag has also directed short films.